“Dot net” at present, the hot pot restaurant outlets in China is approximately 200,000, annual turnover of more than $ 140 billion. In the last year in the annual top catering enterprises, hotpot enterprise turnover of nearly 30%.
Hot pot of Chinese cooking Association professional Committee of Tang Qingshun “second pot industry Summit Forum”, said investigations revealed that at present, China’s pot industry faced four major problems to be solved:
Is the building of human resources become the bottleneck of restricting the development of enterprises. Hot pot management mode of enterprises is also biotin hair growth the main family, after the expansion of when Enterprise reaches a certain size, disadvantages of family management model will increasingly acute, the shortage of talent and “Airborne” exclusion was led to stagnation in the development of enterprises, and even faced one of the main reason for the landslide.
Second, Headquarters responsibilities are not clear, blind expansion remained. Many hot pot chain in a hurry to expand, blind development of chain stores and franchise stores, on both the franchisee selection has not strictly one-sided pursuit of brand expansion speed. In addition, didn’t do enough market research direct store location, potential customers are not clear.
Third, blindly imitate innovation capacity. Processing technology of hot pot dishes are relatively simple, very easy to copy. Appear on the market so long as a best-selling dishes, have rushed to imitate various shops soon, current industry hot pot dishes simplified phenomenon seriously, no dishes in material and workmanship to be innovative.
Four is the relatively low overall quality of staff.
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