A few days ago, a law firm in Beijing lawyers in Taobao shop in a “beautiful orange watches discount” to buy a watch. The merchant ship seriously delayed, and in the feel it’s sellers selling fakes, Yu Guofu gave sellers a “bad comments on”. But from the 15th to a began receiving anonymous threatening text messages, asking it to modify poor assessment, otherwise will be posted through e-mail and other forms, such as their name, phone number, address, zip code, then on began to appear on a large number of the mobile phone number to +000190852203, 0085219890037,+000190852213 of harassing phone calls.
At noon on January 17, Taobao Service Center received in a complaint, claiming that because it to sellers, “jydecorate” poor assessment of which it over text message and telephone harassment, to its serious problems.
Taobao verified buyers were harassment case, receive multiple text messages and calls, content makes it clear that “instead of poor awarded praise”, such acts of harassment, has seriously interferes with the buyers life, and interfere with Taobao normal order, Taobao given under rule “breach of moral level” punishment.
In addition, the famous watch shop to check that the seller sells are fake, in the case of sellers of proof cannot be proof of his normal purchase channels, Taobao uphold the principles of the fight against fakes shop.
Taobao: integrity management
Taobao said, credit management has become common to most sellers Taobao approved guidelines for a long time, Taobao for acts such as scrambled letters and malicious harassment of buyers has been sick, lying severely punished without leniency. On January 15, Taobao year 2010 consumers as an important initiative, Taobao network online shopping protection scheme. In the case of cyber information transparent, sellers only more honest, more responsible, improve service quality, to win customers.
Shenzhen Ma Yunchi Professor of sociology at the University, establishment of credibility system is a long-term process. It appears from the several years of development, the integrity of the online shopping system is gradually improving. However, for buyers, should be aware that virtual shopping is also built on top of the traditional patterns of consumption, is not fully satisfied with the consumer, some poor assessment of businesses not on behalf of the poor quality of goods, and for sellers, the real purchase behavior is to be established in the formation on the reputation of good quality, service, do not have to rate of deformities in pursuit of high praise.
It is reported that since 2003, Taobao in the domestic first advocated “to trading both sides evaluated the underlying mechanism of honesty”. Taobao members after the success of the free small business grants transaction, a credit evaluation of the transaction object. 6 years, it has become the online shopping market the basic frame of enterprise credit system construction. But with the explosive growth of online shopping in China, Taobao’s credit evaluation system is constantly improved.
Since the second half of this year, integrating evaluation and satisfaction rate of Trojan in Taobao, satisfaction rate the project down into sellers description and the physical compatibility of goods, seller services, logistics services. On September 24, Taobao evaluation system to upgrade to sellers, Taobao all store refunds and penalties for violations, the dispute, fully made available on the assessment page. This was in addition to evaluation, credit buyers sellers another standard of judgement.
Text/Sohu IT
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