Beauty salons across the country’s recovery . password
the Chinese saying: were they better day since! Beauty salons in the course of operation, there are many non-human for their own unexpected crises such as natural or man-made disasters. Beauty salons in opening or promotional encountered the storm, adverse weather conditions such as Snow-Bound because of Government planning of urban construction needs, beauty salons in front suddenly ditch road; opening soon, urban management Department is not allowed on the streets distributing flyers, is not allowed on store door hanging banners, and no economic power to inject advertising, how to develop a new source? Beauty if you encounter a similar situation, do not think has cornered the negative to be hapless, this time as long as calm reflection on efforts to find a way out, was able to turn crises into a turn. Reporters gathered here for a part of the successful real life case, hoping to bring beauty inspired by The Masters.
case: Smart borrowing, easily resolve the rain
2005 year of opening in March, a beauty salon in Kaifeng city in the opening encounter during a week in a row of small to medium swift. Rain falling thick and fast, before opening, 5,000 experience card, back to the card rate almost to zero, even the appointment only good supporters shop owner did not come to a good friend. Two days before the opening, the performance is zero, shop owner face cloud over like a day. Cosmetic tutor Jiajia Liu opened as Commander worry, she can no longer afford to wait any longer in the store, she decided to go for a walk, take a look at. After turning in a circle, Jiajia Liu seems to be no new discoveries. Come back, she came into a beauty salon near a restaurant for dinner, find hotel business exception firestorm, among the customers there are many adult women. Especially when she sees that the face of the lady who owns the hotel, Jiajia Liu seems to see hope.
cosmetic tutor Jiajia Liu began to proceed on the day. Found through beauty salon boss introduced first lady who owns the hotel, persuaded hotel owner to free several cupping and guasha facial, hotel boss wives face up, and choose hotel owner opened a day before. Dinner customers sees Hotel boss wives face great changes began to ask. Hotel owner benefit because the nature is particularly hard to recommend introduction of beauty salons to advertise. Take the lady who owns the hotel in the vicinity of a face and a mouth, take advantage of hotel adult female customer into a beauty salon customers, thus easily defused a business dilemma. Finally, the two also established a strategic alliance partnerships, joint promotions, to win the market.
comment: leveraging the easy reason almost everyone knows, the key is to take? Borrowing would need certain conditions, in the above case if the hotel is not close to the beauty salon or is not a good business or customers few female adult in the hotel or restaurant owner does not work, one of the conditions are not ripe borrowing would be difficult to successfully!
case two: deep mining resources, without also for cooking
2004 year in November, Jiefang road, Xinxiang city is about to open a beauty salon, but when construction of Xinxiang city, Municipal Department repeated injunctions: all storefronts along the street banners flyers is strictly prohibited. Shop early is a 20 year old young man, just with ex-girlfriend and opened a beauty salon. Shop owner did not experience does not understand beauty not willing to vote for media advertising, and even if you put the ad is no guarantee of results. Cosmetic tutor Guo Yanyan do nothing, but relatives and friends to join in the opening day of shop. After chatting was informed that the shop owner friends seems to have the same unit of work, that is, a large cotton mill in Xinxiang city, mostly female workers in the cotton mills. Cosmetic tutor Guo Yanyan after analysis and demonstration decided to deep mining this resource. Because the mostly female workers in the cotton mill, also means potential customers of beauty parlours, owner of relatives and friends, most of which are cotton mills, mining this resource should be very large.
Guo Yanyan taking the first step is to launch a shop owner’s friends and family to do different beauty salons were opened during the day care, establish a visual image of beauty salon services, nursing care itself can speak that will attract people. The second measure is to allow these relatives and friends in the invitation to the cotton mill opened. Just solved the problem of issuing difficult opening publicity is not in place. The third measure is to give customers lower clamp. Step by step approach to these customer recommended cards, Ji Ka experience card, . month, and so on. To allow these clients will not easily lost, resulting in the largest possible consumption, increased turnover. While the publicity this opening is not in the street, but this relationship by exploiting the resources of, winning the first fixed customers, achieved the desired effect.
comment: many mining bosses tend to neglect the internal resources of beauty salons, blindly reject what is near at hand and seek what is far away not only requires large investment and may not be able to achieve good results. Mining its resource advantages, not only can save investment, and effective. Therefore, the suggested beauty salons acquired a pair of sharp eyes always found itself of resources. This was a case of desperation important numbers, was forced out of way, has achieved very good results. Just imagine, if beauty salons that proactively integrate its resource advantages make use of them is it not better!
more information is contained in seven major drawbacks in the beauty salon management
free by beauty: free beautiful skin
nine skin variable ugly bad habits after 10