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1999 year in 2009, is the golden decade of cosmetics, cosmetics consumption from more than 10 billion to a total of more than 140 billion to become the world’s third-largest cosmetics consumer countries, Chinese cosmetics consumer in the next three years will be the first in the world.
cosmetic brands when rapid growth surpassing type development, professional transition under the background of the route of line brands, daily-use chemical agents make a lot of money, made a fortune, professional agents involved in the cosmetic brand began strategic transformation, a few years in the game except the odor, no achievements, the company mess’s up market, workforce listless fragmented.
do cosmetic brands really so difficult? Non-.. Cinema brand is so easy? Non-. Doing nothing is not easy, daily chemical industry and professional brands are very difficult to do, but only with difficulty differentiated by each have their own road.
professional line brand analysis: professional line brand cannot inputs advertising, cannot please influence large of Star do endorsements, because professional line brand earned of service costs, commodity price cannot transparent, if price transparent beauty salons agents cannot operation, beauty salons also does not accept profit space small of brand, professional line brand advertising please spokesmen on will increased cost, supply discount is bound to to improve, beauty salons on will lost profit space, if beauty salons exclusion brand, It is a good brand will not develop.
guided development professional brand by China Merchants survive by the United States, are going to have several business meetings each month, merchants are professional acting company’s lifeline, dispatch, customer is the main professional brand, develop new customer of the year round in order to survive.
channel features: 99% beauty salon boss is female boss, open interest investment will be brainwashed seduction, beauty salon boss will set tens of thousands of dollars in product, but very slow to digest in a products to beauty salons, so professional brand must be open to open the customer, if you do not open accounts are difficult to maintain.
brand influence improve supply discount rises, agents unprofitable, beauty salons cannot earned high profit, brand cannot landing fundamental cannot development, currently professional line brand merchants has reached crazy of point, agents 30 percent supply beauty salons, first purchase 100,000 on sent value 66,000 above of car, 200,000 sent value 168,000 of car, spent 30,000 yuan three folded purchased 200,000 of goods, will products quality from what said up.
beauty salon products do not need good quality, it is important is the need for services provided by beauticians, poor quality rough expensive packaging, the product itself that omitted are omitted, but prices remain high, professional branded high definition is genuine.
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