wowgold,free gold

Before before long, famous magazine and transmission orgnaization release some international jointly \” 2008 whole worlds are optimal brand pop chart \” , chinese brand is not had go up a list of names posted up, and in public opinion poll of an United States, samSung, Feng Tian is thought by accident unexpectedly Chinese brand. The personage inside course of study thinks, what the brand shares trade of the state-owend enterprise in becoming international competition place to be faced with is deadly \” short board \” , chinese brand weak force is changed urgently.

　　 Brand of whole world of absent of Chinese big company \” regale \”

< 　 by the United States " commercial weekly publication " of magazine and collaboration of international brand group " the whole world is optimal brand pop chart " release 3 years to come continuously from 2006, chinese brand in this whole world list of 100 strong brands seeks sign hard. \”2008 whole worlds are optimal brand pop chart \” show, coke Cola company resides head of a list of names posted up with the brand value of sixty-six billion six hundred and sixty-seven million dollar, outside removing American company, the each country such as day, heart, law all has a list of names posted up on the enterprise.

This year in July, by the United States \” fortune \” the magazine chooses spend this year \” 500 strong companies of world \” in list, 35 China big company is seleted awesomely, among them oil of electrified wire netting of Chinese petrifaction, country, China 3 a row 100 strong, it is respectively the 16th, 24 mix 25.

Famous advertisement transmits university of scholar, Xiamen to teach Chen Peiai to tell a reporter, reforming and opening comes 30 years, our country already had 1.7 million brands, the big company that has tens of thousands of among them has Chinese name tagvisiting card, be in however global brand 100 strong in without position, make a person regretful.

Our country is not short of 100 strong companies of world, why don\’t have 100 strong brands of world? Chen Peiai says, one of reasons are, chinese brand and international brand photograph are compared, in famous spend and beautiful praise spend these two respects to have very big difference, be in the beauty especially praise spend a respect. Beautiful praise degree not the public letter power that the main reason of beautiful is a product is not high, the stability of the product is bad, the content of science and technology of the product is defective.

\”Another main reason is, 100 strong companies of world and the assessment of 100 strong brands the level is different. \” Chen Peiai says, the main basis that 100 strong companies of world evaluate is year of sale of the enterprise, chinese petrifaction makes alive group with year of sale of one hundred and fifty-nine billion two hundred and sixty million dollar 500 strong in rank most the Chinese enterprise before leaning, company of Japanese abundant field is next to in the Asia. And \” the whole world is optimal brand pop chart \” evaluating index is \” brand value \” , in \” 2008 whole worlds are optimal brand pop chart \” in lowest enters a doorsill to be 3.338 billion dollar, our country still can be obtained without one brand \” entrance ticket \” .

　　 Brand weak force will be become deadly \” short board \”

Blue sea international transmits stimulative meeting to be in the American public opinion poll that the last ten-day of a month announced in September ask about, \”What does the Chinese brand that American knows have \” . The result shows, the person of 42% wants to be less than any Chinese brands, the brand that is mentioned for the most part is not Chinese brand. SamSung, Feng Tian, Ni Sang unexpectedly by not little suffer the person that visit to consider as China the brand by accident.

Chenpei loves to think, from whole world of Chinese brand absent 100 strong, to Chinese brand by American people mistake, it is Chinese brand accumulates weak outstanding performance for a long time. Chinese brand weak force is like long-term continuance, what share trade of the state-owend enterprise in becoming international competition is deadly \” short board \” .

The personage inside course of study points out, the escalate of the weak force of Chinese brand and national competition ability cannot become direct ratio more and more. From the point of development of national competition ability, at present the economic gross of our country already rose to the world the 4th, commerce gross rises reach the 2nd, the cap of shoe of color television, washing machine, freezer, dress product that amounts to more than 100 kinds resides world output the first.

The controller of enterprise of one large shoemaking tells Fujian advance river the reporter, advance river shoe and United States are able to bear or endure the production cost that digests a shoe differs a few cent only, but both the price on the international market differs however 10 times, bigger even. \”The brand value that the reason is advance river shoe is far still cannot with be able to bear or endure gram shoe places on a par, this kind of current situation will make Chinese shoe line of business casts off the predicament that is in ground floor of international industry catenary hard.

Fuzhou university manages an institute to teach Zhang Bingguang to think, chinese brand extends market of the high end in international hard not only now, conversely, the market is consumed in home, top class famous brand also almost by forestall of international brand place.

Zhang Bingguang says, coke Cola is had in Chinese market rate expand gradually can prove this. Last centuries 80 time, coke Cola enters China to consume the market, because its fill is relevant the market is blank and gain huge success. Below the temptation of tremendous business chance, the brand of about a hundred homebred coke such as special coke is born in succession. However short after a few pass, die out of one by one of homebred coke brand, original coke enterprise great majority is bought to be job shops by Coke Cola and 100 things coke. Now, coke Cola made the decision of the fruit juice that collect a source again, attempt once more brand of beverage of forestall China fruit juice.

　　 Chinese brand weak force is changed urgently

How does Fujian step Ding Shizhong of chairman of board of directors of sporting goods limited company to think, chinese brand weak force is changed urgently. The competitive advantage with Chinese current and main business is cost advantage and product advantage, the most defective is brand advantage. The competition ability talent that promotes a product the brand ceaselessly only makes finally Chinese economy moves toward the world, realize real people to revive.

Chen Peiai says, chinese brand rises abruptly in the whole world, want to enhance the public letter power of the brand above all, be about to undertake modelling with integral force of the country, single company can finish and rather than. The country wants to give aid to with policy through guiding, be force of company brand public letter rise provide new power, strengthen the culture environment construction that the brand grows even at the same time.

Next, the brand is in again \” achieve \” . Famous brand of world of make a comprehensive view, the specific brand of industrial product is outstanding \” achieve \” . And brand of our country company is knockdown, not be \” achieve \” come out, the brand does not have good foundation, because this has the advantage of the quantity, and the advantage that does not have brand credit. The most typical is, enter \” the world 500 strong \” the sense that 35 China enterprise gives a person is an another industry, the industry inside a lot of \” small barge \” the enterprise is bound together become \” large aircraft carrier \” , is not each is specific \” brand \” .

Ding Shizhong appeals, the government should adopt measure to increase what start a shop sign to the enterprise to guide strength: The first, convention of international prepping according to, increase in the government the to ethical brand support strength in purchasing, reiterate the government supports the attitude of ethical brand; The 2nd, will \” rise suddenly of economy of nation of development of brand of nation of hot patriotic money, support, support \” wait for content to bring into middle and primary school directly teaching material and concerned course, enrich the connotation of patriotism; The 3rd, the proposal establishs special orgnaization about the branch by the government such as Department of Commerce, special subject studies how from macroscopical and microcosmic two levels begin, accelerate image of industry of nation of promotion our country, support indigenous industry to undertake international well-known trademark builds the job; The 4th, in trade flow domain, the concerned branch such as proposal Department of Commerce is right of ethical brand purchase adopt proper protectionism with distribute, put an end to phenomenon of repellent nation brand to happen; The 5th, the proposal Ministry of finance, Department of Commerce own innovation to famous people brand, give the policy of greater strength to prop up; Intellectual property branch also should increase the protection of own to the nation famous brand in intellectual property respect, increase pair of blow strength that build the false, behavior that peddle a holiday.

On October 30, a model is showing garment of brand of Italian PIERLUIGI FUCCI. That evening, shanghai dress week tasted card news briefing to go up 2008, brand of Italian PIERLUIGI FUCCI had show of a fashionable dress.

In course of development of teenage character equipment, how many enterprise gains fame, again how many enterprise is far from the line of sight of people. \”How vivid, how to live for a long time? \” long-term since the problem that is attention of place of equipment of character of adolescent of cruel shark brand all the time. With what kind of way does cruel shark brand enter Chinese market? What kind of product, what kind of sale shift, what kind of characteristic service does cruel shark brand use to come to conquer China consumer?

Look from the case that at present market of cruel shark brand develops, the typical case that cruel shark can be brand of teenage character equipment to develop, in Beijing, Shanghai, Tianjin, Shenzhen, Shenyang, Chengdu, guangzhou had his position. Cruel shark analysed the crucial link that cruel shark brand stands firm in Chinese market seriously. 　

　　 Amlposition manages VS to be extended steadily

Speak of what feeling of equipment of your brand business has a headache living when the problem, cruel shark thinks: \”Market of equipment of character of Chinese high-grade adolescent does not have saturation, the market space of cheap brand in be being compared to it is less. Although be compared with domestic brand, the market feed rate of cruel shark brand is unhappy, but will tell with respect to a brand, develop or be worth affirmation. Cruel shark brand got the market approbate, from go up at all say, the key is managed in amlposition reach extend steadily on. \”Amlposition is managed come from consumptive demand above all, it is the result that market fractionize turns, also be the inevitable result below market competition condition. management environment of equipment of teenage character, only one ground of Beijing, the brand of teenage character equipment of bazaar of each big general merchandise amounts to 99, the sale area from bazaar open up and cause client group on look, can say to comparative crowded. With respect to brand fixed position and product price analysis, intermediate the market competition of the brand is adjacent turn white-hot, but the high-end market that caters to in place of cruel shark brand, competition presents vacuum position almost however. This kind of choice is logical kept away from the competition between the person of the same trade. And poor dissimilation is formed on the product, also make join in business is able to enjoy the peculiar profit that costly case brings. \” do not be eager to hope for success, have the development market space of specific aim, also make cruel shark brand avoided like brand of a lot of markets the adversity of die on the vine. As the buildup of burgeoning city purchasing power and demand, chengdu of make one\’s bow of cruel shark brand reachs Shenyang market. Market of cruel shark brand has rate all through the ages is one of index that cruel shark brand pays close attention to most, at the same time shop store amount already became cruel shark brand to have the important safeguard that leads growth. Cruel shark from sex of its design, function, and the judgement on the comfortable pitch of dress, can be attributed to high-grade brand. Join in business is good do, be about to depend on the first-class rate of this brand.

　　 Terminal of customer demand VS serves

\”The company is in recruit stylist when, total meeting chooses to have the child, such doing is not thought of repellent Xin Rui, it is for only mature the demand to the child. \” cruel shark chief says. Really, if stylist does not know what kind of design,can let the child better off, increase what function to make parents more convenient, how does the product that then he creates let the child like again, where is the reliance that earns the parent? And after good brand introduces, issueing a segment is the action that wants outstanding terminal, often what domestic brand values to its terminal is \” quantity taking money \” , but cruel shark thinks, terminal storefront is more important is to communicate brand image and concept. \”It is to display above all, be had by outfit of very much teenage individual character brand place is ignored, but the client often comes from storefront to the first impression of the brand. Additionally sale terminal needs to have deep love for the guiding of this brand to buy, want to have affinity, to brand concept self-identity feels. To brand concept self-identity feels..

Accomplished shark of cruel of these a few respects to again what reason does not suffer join in the welcome of business!

Recently, \”The joyance with simple NAFA \” news briefing of Pi Cao dress is held in Beijing. The news briefing revealed Dennis Basso, gianfranco Ferre, carolina Herrera, michael Kors, badgley Mischka, lagerfeld, izzy Camilleri, cadano and Julien Macdonald in all the series skin careless dress of 9 brands.

These dress series reflected the popular trend of careless dress of 2008/2009 year skin. Dress of Michael Kors brand uses sapphirine mink to undertake designing as raw material. The vest that famous stylist blocks Er · to pull Gefeierde to used skin of racoon dog fur and muskrat skin to design a joker graces for his brand many. Dennis Basso brand designed concise coat with wolf-skin and skin of racoon dog fur. The window of Carolina Herrera brand depends on using the classical turtleneck unlined upper garment that the natural decorative pattern of muskrat skin designs, the amice that still Badgley Mischka brand uses natural castor to design is waited a moment, be nodded jointly even if used NAFA of these well-known trademarks natural Pi Cao is raw material, in be released this NAFA should be conveyed \” natural is the simplest beauty \” this one classical concept.

Careless dress of skin of 2008/2009 Qiu Dong is contracted predominate, the white mink jacket of the white mink coat that Gianfranco Ferre brand releases and Cadano brand, make the optimal choice of city dress. The black small amice of Izzy Camilleri can be worn on cocktail lounge, this let Pi Cao dress have nocturnal charm.

In current and busy world, people has marked some time very hard so that actually simple thing also meets us to bring cheerful. Archaic artists know, when you use the most high grade raw material, the part of the design promotes these the natural beauty of raw material actually namely through concise means. In this news briefing, stylist is used come from Canada and United States\’ most high grade NAFA raw material, the person that let be being worn more show lasting appeal.

In concise design and the NAFA natural fur that are full of glamour foil below, the female appears so attractive. Stylist people say, the skin and silky like silk fur are contacted, this is the history on the world the longest, the simplest cheerful. This is a kind so the feeling with close illicit, make us new in busy life feel the mainest demand. The NAFA fur dress that they hope to wearing beauty is consumer everyday OK reduplicative is cheerful.

2009 the beginning of the year, li Ning interior arrives from CFO the administrative layer such as manager of administrative ministry branch undertook new round fluctuant. The backside that human affairs changes, strategy also is in negative, affirmation replace.

The new development of the Olympic Games after facing is periodic, of market of 23 lines region contend for, of products plan research and development short board, on the re-orientation of sale strategy and internationalization problem “ unable to do what one wants very much to do “ , the each annulus that Li Ning did not come to is sealed journey.

Who is a competitor? A lot of people had seen, li Ning‘s dangerous situation, with be able to bear or endure gram, Adidasi is concerned.

This is the game of old rival. Li Ning is the first echelon formation of domestic sports brand, it should consider to be able to bear or endure not only the competition of the transnational corporation such as gram, Adidasi, even country of give attention to two or morethings is other at the same time the competition of sporting goods brand. To brand of other country sports, want to exceeded Li Ning to go only, but to Li Ning, any moment are not this it seems that celebrate truly result when.

“Li Ning‘s real pressure comes from Yu Naike and Adidasi. “ what once studied Li Ning case is medium Wang Gao of professor of sale of market of Europe international business school says, “Actually, channel, price if two advantages can last, market performance is OK still also, but if the advantage is absent, the inferior position of ability of research and development of brand, product still is in, the situation is bad. The situation is bad..

And the channel advantage of be lost is the problem that Li Ning faces publicly already at present. After Beijing Olympic Games, adidasi is in speed of set up shop special fast, not only such, when Bi Baoyuan of vice president of big China division is accepting our newspaper reporter to interview, its also express, prospective attention will be put in China broader 23 lines market.

Personage of know the inside story discloses, adidasi, be able to bear or endure to be permeated of the brand such as the gram quickly having affinity with strong channel business, channel business stems from the angle to profit, choose acting old brand forever.

Become gradually to day “ neighbour “ Adidasi, be able to bear or endure gram, nowadays of so called before advantage is reducing Li Ning cover.

And the advantage on the price looks in Wang Gao, likewise be between the beetle and the block. “Look from the history, chinese enterprise has cost advantage, but present problem is, big company makes base transfer China, be able to bear or endure gram, Adidasi, Li Ning, how stepping even is to share almost same a factory, advantage of the unlikelihood on cost; In the meantime, as the promotion of Chinese labor cost, be able to bear or endure gram, Adidasi already began to will produce base step by step transition to arrive southeast Asia. And cost of Li Ning itself unlike be able to bear or endure gram, Adidasi is low, but the price is lower than them, bring about its gain is smaller. More important is, be able to bear or endure gram, Adidasi also begins to become low end product, beautiful now 300~400 yuan can buy its not to make the shoe money that lose. “ Wang Gao says.

Internationalization dreamland

“When the typhoon comes over, the pig can fly “ , this word is described what go up for the market to demand exceeds supply. The time Duan Li that develops most quickly in Chinese economy, a lot of enterprises because of the market demand that expands suddenly oversight brand and research and development.

The domestic sports brand such as Li Ning is this one result mostly. Wang Gao thinks, from the point of Li Ning‘s angle, if say 23 lines city still has the space that can dig further, be extended further and consolidate these markets are the thing that must want to do, but will look from more long-term structure, there has been other market besides 23 lines city.

“The shoe that the farmer is wearing Li Ning goes for certain Li Ning does not want cultivate land, it should make an earnest sports brand. Otherwise goes market of main attack a gleam of, but do not have again on its ability, when consumer is choosing to buy, li Ning is not first selection brand. “ Wang Gao says.

Taste card value, be Li Ning and be able to bear or endure the difference place of the gram, also be to bring about Li Ning “ China is able to bear or endure gram “ commercial logic die out is the directest because of,move.

The brand weighs model period, football, basketball is two items that make leader sex brand must want to catch, interior of Li Ning company says for mainstream project, and the autograph makes an appointment with Li Tie, O‘Neil, Spain team to wait is this strategy under as. But now, apparent, badminton team is become plum the cosset under Ning Xinzheng.

Actually, no matter be to sign Yaoyixinbayewa, still sign national feather team, it is the means that tries hard in seeking a course. Former the international consequence that pays attention to a brand more and professional promotion, and latter criterion more side overweight is in the consequence on native land market.

The reporter notices, since this year March, accompanying Li Ning‘s brave words, the internationalization that media coulds there be in hype plum all the time.

The Li Ning that wanted one of companies of brand of before making the world 5 general Yo 2018, store of the first abroad image was opened 2001.

Flash goes 8 years, was made be phase of the 2nd 5 years of strategies after appearing on the market by Li Ning to 2013 2009, li Ning can continue to explore international market, to this, wang Gao points out: “To Li Ning, needing asking question is: Take door going abroad, sell a thing abroad, is OK and simple understanding is become internationalization strategy? Is OK and simple understanding is become internationalization strategy??

On May 18, advocate and try hard carry out goes “ travel even if live (To Travel Is To Live) “ Ya of Li of song of brand of vogue daughter outfit, held in the outdoor arena of Guangzhou outskirts ‘ 09 autumn winters taste a news briefing newly, perfect respectfullied present the fashionable regale that glamour of a culture and brand connotation coexist. The news briefing is like the air that ever was acquainted since spot noise, it is the song with famous Russia so “ of Muscovite outskirts in the evening “ , look at the outskirts evening with big scarce city to foiling for nothing cathedral of Er of Brazil of emperor of Russia characteristic building, red field the setting that wait, the new era that approachs 30 model deductive to be full of wind of the Russian nationality is costly, heavy the Tong Zhen that collects interest and take the song Li Ya with handsome dot to be tasted newly again, if your audience copy visits its area, brought a kind of travel to the audience spatio-temporal stagger looks forward to, song Li Ya names this news briefing for “ Muscovite, of outskirts in the evening “ , can‘t help making me give out understanding to smile.

As we have learned, 8 years in the past, the footmark of song Li Ya of young, vogue, soft beauty is alled over Euramerican bay afro-asian 5 continent. And 9 Nian Qiudong season, her round-the-world troops visits the 20th station, arrive at the Russia that has individual people amorous feelings, it is fundamental key with ethical wind, show once more piece from inspiration of vogue of the derive in the journey, the brand culture concept of scan widely whole world. 1 2 3

Will sell a delegate the product of level of top class design with civilian price, the assurance that relies on pair of fashionable tide and the control that supply chain downstream accuse, deduce this one mode the degree of reach the limit, h&M is held in both hands accordingly by the heat of city white-collar.

　　 H&M can walk along class Buddhist nun path railway

Had not been in Beijing in H&M brand when set up shop is spread, beijing white-collar has the thing of the tide that goes to Shanghai buying H&M by air on a special trip. Have in happy net at that time poll first so, ask " Beijing white-collar hits a plane to go to Shanghai buying H&M brand, how do you look? “ and the netizen of 9% expresses “ driving this kind of tide is normal “ ; The netizen of 16% expresses " what is H&M " ; The netizen of 23% expresses “ this white-collar is richer “ ; The netizen of 12% (it is Shanghai netizen probably) express “ pitiful Beijing younger sister “ ; The netizen of 7% expresses “ who gives plane bill submit an expense account “ ; The netizen of 33% expresses “ as to “ . More person expresses: "H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same. “H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same..

The whole world that comes from Sweden is the greatest one of fashionable dress distributors H&M brand, be in Swedish in be “ she and he “ meaning. Since the first brand shop garrisoned Shanghai in April 2007 sea route of the Huaihe River, two years H&M already built 13 branches in chinese mainland. 2007 when the start business of store of Hong Kong head of H&M, the reporter has seen the person that queues up to try the dress is squeezed into the case of with filling cake personally. And the H&M shop reporter of the practice that is in Beijing this year also experiences more miserable condition, every passageway trying the garment with “ Z “ word platoon rose to grow senior team, the person that buys the clothes should wait for ability on 40 minutes to try the dress. In Chinese costume market, costly case is proved to be market fixed position of failure. Nevertheless, have more and more clients when it when, also accumulated a brand commonplace the venture that turn.

The opinion on public affairs of brand expert is: “Financial crisis should be less than the concussion to the poor far to the concussion of wealthy person, wealthy person still has money to enjoy luxury, this agreed with the brand fixed position of ZARA, and poor consumption is cut, the brand that will naturally locate so to H&M produces very big effect. The brand that will naturally locate so to H&M produces very big effect..

Actually, already somebody begins to oppugn H&M heat to be able to be denied evolve into " fastfood vogue " , after passing to the enthusiasm of H&M, before whether can the speed of rapid dilate make it final reduce this “ class Buddhist nun road “ destiny, become cheap low end brand? Although H&M is bustling nowadays, want compared with the brand such as ZARA, Esprit, Uniqlo, MNG hot, compare with the small company look of these competitive mode close in fact, h&M " can fire how long " the risk is the time bomb with the deepest bury however.

　　 Small company is mostly “ copy “ come out

Annual Milan or on the news briefing of week of Parisian fashionable dress, fastening those who think to sit below T stage is Amani the stylist of big shop sign with other perhaps subordinate famous brand, in fact, these have a lot of to come from H&M in the audience. Nevertheless, the business that also has brand of ZARA, MNG in fact is emissary. They pass through the camera lens of digital camera, deploy giant design team, staring at T stage closely to be duped the new fund that red brand just appears on the market the most quickly after 6 months is premonitory, with 2 complete a design to 5 weeks, roll out in global brand shop. Perhaps you just bought today, be the newest design that tomorrow Dior, Valentino should appear on the market. Will tell normally, the time that they need a few days only can complete the originality work of the attire to a star or Great Master of a top class dress imitate. This is not the patent of H&M, the competitive mode that this is likeness of brand of ZARA, MNG, H&M, nevertheless, these brands have perfect law to guarantee a system mostly, the profit that holds high among them also uses compensate to pay those “ the world dress is copied greatly “ after the tort lawsuit later is sessional adjudge. The mode of brand of ZARA, MNG, H&M depends on " copy also should copy so that have a color " . The product cycle of these brands is very short, and the product with popular more element, the cycle that offer money is shorter.

The commercial pattern of H&M is in the whole world is very unified, besides in middle east enlighten do obeisance to and other places, outside be being restricted as a result of local policy, it is the mode of straight battalion inn entirely. H&M does not go after mainland to change, global design very close, price hasten is the same as. But actual condition is, domestic consumer demand is individual. In two shop of Beijing, of the style of dress and new York about the same, design concept also did not come in and go out. The reporter is worn in layer and one 2 dress on, with Euramerican and common condole belt evening dress is much, the style of a lot of dresses also is full of western element, bold and dew is appeared. Xidan store sales member also calm bear: "The design of H&M too Europeanize, some dresses too halfback, cannot wearing at ordinary times, the dress sale status with a few conservative styles is better instead. The dress sale status with a few conservative styles is better instead..

It is reported, h&M ever had eaten natural environment disaffected to have a deficit when entering neighbour Denmark market. Although almost the language is likeness, but the difference as a result of system of Danish retail trade, h&M cost time of 10 years to just score gain in Danish market almost.

　　 Modern dress tycoon enters Chinese market

And although do not have ZARA,actually the problem of H&M depends on expensive, but fast without ZARA also. The main fund such as black trousers and white shirt is according to popularity of in former years the trend shifts to an earlier date one year or of the sheet below half an year, besides the fast shipment kongfu that those popular elements jump over much product to jump over test brand enterprise. Small company is mostly produce from the design so carry manufacturing time to be 12 days the most quickly, this ZARA can be accomplished, and H&M uses 20 days.

Meanwhile, reduced cost through reducing middleman segment. ZARA of no less than, Esprit, Uniqlo, MNG is same, after terminal and research and development mastering in the hand, what the biggest exercise to benefit the internal organs depends on supplying catenary content to shed management is quick with economic cost respect. And the product line as a result of H&M is very much, series is very rich, look more peddle type brand like the quantity, emphasize oneself fashionable advantage, this as good as manages the trouble of cost and freight inventory at increasing a product.

It is reported, china is the bridgehead of H&M Asia strategy. Sale of H&M whole world made an appointment with nine yuan of RMB 2008, china sells contribution to have 770 million yuan of RMB only. Although H&M begins to increase pair of Asias especially of Chinese market purchase strength, the hope reduces fixed costs further below economic crisis, from the Asia cheap the profit space that finds hard even more in labour force, but the low cost advantage that the dollar goes weak or weakened it. Its 2009 outstanding achievement is cruel first quarter the profit before giving tax glides 12.6% , this also is first net gain that H&M is experienced 5 years glide. And group of its competitor Inditex, depend on its at hand high-grade brand ZARA, profit grew 0.2% however first quarter.

While H&M is increasing Chinese market to extend, regular meeting intensifies to Chinese market purchase strength, nevertheless, after wanting to designing respect of research and development to respect Chinese market demand only, style of kinds or types of goods can become certainly not so “ former juice raw ingredient “ , back-to-back come down, the mythological position in memory of consumer of China of H&M brand former preexistence can be cut down.

“Market of Chinese dress brand from beginning to end with 3 to 5 years of fire a batch of new brands, 5 die to 7 years the posture of a few old brands develops forth. The class Buddhist nun that was like fire to cross a head road, and the Ai Ge later, attaching, always be body is revealed ‘ hind the billow before billow is pushed ‘ trend. With the others tycoon of industry of a few garment enters cautious attitude of China to be compared, h&M brand can say is fire is gotten ‘ very foolish very innocent ‘ . “ an expert of brand of senior China dress says, “Than the client management of Esprit, h&M advances step without firm market, than the low-key higher-priced of ZARA, h&M appears be without par advantage, those who compare Uniqlo is simple and practical for, h&M is like a variety shop, specific heat is hot special MNG, h&M appears bland again. H&M appears bland again..

13 inn outstanding achievement of 770 million yuan of commerce, namely average month outstanding achievement is only store 5 million RMB, it is very pretty good outstanding achievement. Nevertheless, brand of high end of a lot of abroad is defeated to die at this in China acupuncture point, as the laid of the growth of the sale and branch, these brands that locate at high price can be forced to depreciate only, was immersed in awkward condition subsequently: The brand loyalty that hurt high-end client is spent, in cannot be being built again low end the client‘s brand is approbated degree. Perhaps comment on H&M brand so now, still be vogue early.

Will sell a delegate the product of level of top class design with civilian price, the assurance that relies on pair of fashionable tide and the control that supply chain downstream accuse, deduce this one mode the degree of reach the limit, h&M is held in both hands accordingly by the heat of city white-collar.

　　 H&M can walk along class Buddhist nun path railway

Had not been in Beijing in H&M brand when set up shop is spread, beijing white-collar has the thing of the tide that goes to Shanghai buying H&M by air on a special trip. Have in happy net at that time poll first so, ask " Beijing white-collar hits a plane to go to Shanghai buying H&M brand, how do you look? “ and the netizen of 9% expresses “ driving this kind of tide is normal “ ; The netizen of 16% expresses " what is H&M " ; The netizen of 23% expresses “ this white-collar is richer “ ; The netizen of 12% (it is Shanghai netizen probably) express “ pitiful Beijing younger sister “ ; The netizen of 7% expresses “ who gives plane bill submit an expense account “ ; The netizen of 33% expresses “ as to “ . More person expresses: "H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same. “H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same..

The whole world that comes from Sweden is the greatest one of fashionable dress distributors H&M brand, be in Swedish in be “ she and he “ meaning. Since the first brand shop garrisoned Shanghai in April 2007 sea route of the Huaihe River, two years H&M already built 13 branches in chinese mainland. 2007 when the start business of store of Hong Kong head of H&M, the reporter has seen the person that queues up to try the dress is squeezed into the case of with filling cake personally. And the H&M shop reporter of the practice that is in Beijing this year also experiences more miserable condition, every passageway trying the garment with “ Z “ word platoon rose to grow senior team, the person that buys the clothes should wait for ability on 40 minutes to try the dress. In Chinese costume market, costly case is proved to be market fixed position of failure. Nevertheless, have more and more clients when it when, also accumulated a brand commonplace the venture that turn.

The opinion on public affairs of brand expert is: “Financial crisis should be less than the concussion to the poor far to the concussion of wealthy person, wealthy person still has money to enjoy luxury, this agreed with the brand fixed position of ZARA, and poor consumption is cut, the brand that will naturally locate so to H&M produces very big effect. The brand that will naturally locate so to H&M produces very big effect..

Actually, already somebody begins to oppugn H&M heat to be able to be denied evolve into " fastfood vogue " , after passing to the enthusiasm of H&M, before whether can the speed of rapid dilate make it final reduce this “ class Buddhist nun road “ destiny, become cheap low end brand? Although H&M is bustling nowadays, want compared with the brand such as ZARA, Esprit, Uniqlo, MNG hot, compare with the small company look of these competitive mode close in fact, h&M " can fire how long " the risk is the time bomb with the deepest bury however.

　　 Small company is mostly “ copy “ come out

Annual Milan or on the news briefing of week of Parisian fashionable dress, fastening those who think to sit below T stage is Amani the stylist of big shop sign with other perhaps subordinate famous brand, in fact, these have a lot of to come from H&M in the audience. Nevertheless, the business that also has brand of ZARA, MNG in fact is emissary. They pass through the camera lens of digital camera, deploy giant design team, staring at T stage closely to be duped the new fund that red brand just appears on the market the most quickly after 6 months is premonitory, with 2 complete a design to 5 weeks, roll out in global brand shop. Perhaps you just bought today, be the newest design that tomorrow Dior, Valentino should appear on the market. Will tell normally, the time that they need a few days only can complete the originality work of the attire to a star or Great Master of a top class dress imitate. This is not the patent of H&M, the competitive mode that this is likeness of brand of ZARA, MNG, H&M, nevertheless, these brands have perfect law to guarantee a system mostly, the profit that holds high among them also uses compensate to pay those “ the world dress is copied greatly “ after the tort lawsuit later is sessional adjudge. The mode of brand of ZARA, MNG, H&M depends on " copy also should copy so that have a color " . The product cycle of these brands is very short, and the product with popular more element, the cycle that offer money is shorter.

The commercial pattern of H&M is in the whole world is very unified, besides in middle east enlighten do obeisance to and other places, outside be being restricted as a result of local policy, it is the mode of straight battalion inn entirely. H&M does not go after mainland to change, global design very close, price hasten is the same as. But actual condition is, domestic consumer demand is individual. In two shop of Beijing, of the style of dress and new York about the same, design concept also did not come in and go out. The reporter is worn in layer and one 2 dress on, with Euramerican and common condole belt evening dress is much, the style of a lot of dresses also is full of western element, bold and dew is appeared. Xidan store sales member also calm bear: "The design of H&M too Europeanize, some dresses too halfback, cannot wearing at ordinary times, the dress sale status with a few conservative styles is better instead. The dress sale status with a few conservative styles is better instead..

It is reported, h&M ever had eaten natural environment disaffected to have a deficit when entering neighbour Denmark market. Although almost the language is likeness, but the difference as a result of system of Danish retail trade, h&M cost time of 10 years to just score gain in Danish market almost.

　　 Modern dress tycoon enters Chinese market

And although do not have ZARA,actually the problem of H&M depends on expensive, but fast without ZARA also. The main fund such as black trousers and white shirt is according to popularity of in former years the trend shifts to an earlier date one year or of the sheet below half an year, besides the fast shipment kongfu that those popular elements jump over much product to jump over test brand enterprise. Small company is mostly produce from the design so carry manufacturing time to be 12 days the most quickly, this ZARA can be accomplished, and H&M uses 20 days.

Meanwhile, reduced cost through reducing middleman segment. ZARA of no less than, Esprit, Uniqlo, MNG is same, after terminal and research and development mastering in the hand, what the biggest exercise to benefit the internal organs depends on supplying catenary content to shed management is quick with economic cost respect. And the product line as a result of H&M is very much, series is very rich, look more peddle type brand like the quantity, emphasize oneself fashionable advantage, this as good as manages the trouble of cost and freight inventory at increasing a product.

It is reported, china is the bridgehead of H&M Asia strategy. Sale of H&M whole world made an appointment with nine yuan of RMB 2008, china sells contribution to have 770 million yuan of RMB only. Although H&M begins to increase pair of Asias especially of Chinese market purchase strength, the hope reduces fixed costs further below economic crisis, from the Asia cheap the profit space that finds hard even more in labour force, but the low cost advantage that the dollar goes weak or weakened it. Its 2009 outstanding achievement is cruel first quarter the profit before giving tax glides 12.6% , this also is first net gain that H&M is experienced 5 years glide. And group of its competitor Inditex, depend on its at hand high-grade brand ZARA, profit grew 0.2% however first quarter.

While H&M is increasing Chinese market to extend, regular meeting intensifies to Chinese market purchase strength, nevertheless, after wanting to designing respect of research and development to respect Chinese market demand only, style of kinds or types of goods can become certainly not so “ former juice raw ingredient “ , back-to-back come down, the mythological position in memory of consumer of China of H&M brand former preexistence can be cut down.

“Market of Chinese dress brand from beginning to end with 3 to 5 years of fire a batch of new brands, 5 die to 7 years the posture of a few old brands develops forth. The class Buddhist nun that was like fire to cross a head road, and the Ai Ge later, attaching, always be body is revealed ‘ hind the billow before billow is pushed ‘ trend. With the others tycoon of industry of a few garment enters cautious attitude of China to be compared, h&M brand can say is fire is gotten ‘ very foolish very innocent ‘ . “ an expert of brand of senior China dress says, “Than the client management of Esprit, h&M advances step without firm market, than the low-key higher-priced of ZARA, h&M appears be without par advantage, those who compare Uniqlo is simple and practical for, h&M is like a variety shop, specific heat is hot special MNG, h&M appears bland again. H&M appears bland again..

13 inn outstanding achievement of 770 million yuan of commerce, namely average month outstanding achievement is only store 5 million RMB, it is very pretty good outstanding achievement. Nevertheless, brand of high end of a lot of abroad is defeated to die at this in China acupuncture point, as the laid of the growth of the sale and branch, these brands that locate at high price can be forced to depreciate only, was immersed in awkward condition subsequently: The brand loyalty that hurt high-end client is spent, in cannot be being built again low end the client‘s brand is approbated degree. Perhaps comment on H&M brand so now, still be vogue early.

Adidasi announced young change, abound new move, and the series of the evaluation — the whole world of Style Essentials releases a plan. This one brand-new gather together the focus in order to move to produce inspirational series over there the young customer at having deep love for fashion.

After afterwards Originals, Y-3 and SLVR, style Essentials becomes Adidasi what athletic style falls is newest child brand. Style Essentials series is amounted to from all A Di this the derive in the mainstream trend of brand and instantly is inspirational, the youth that is yearning vogue presented an amiable brand.

“Of Adidasi brand-new series aims to bring the sense that look brand-new for the client. “ Style Essentials vice-president expresses to say. “This series will be depended on introduce new fund modelling to be maintained from beginning to end ceaselessly fresh and young, bring clients quickly popular trend, in order to agree at any time and place mood. Group of this one consumption to Adidasi character is very main from beginning to end, it is us this spend a body to have something made to order for the first time kind of specific requirement that the ground considers them and idea, and with Adidasi kind presents the product that agrees with its lifestyle. And with Adidasi kind presents the product that agrees with its lifestyle..

In Li Ning (02331.HK) , how to step (02020.HK) reach Chinese tendercy (03818.HK) below the impel that waits for athletic brand to dig gold in capital market madness, other sport brand also begins inland itch to try, new round appear on the market upsurge is lifted again.

361 ° (China) Xia Youqun of limited company trustee, vice-president discloses when accepting CBN reporter to interview, of 361 ° appear on the market preparative work has been finished, await equal opportunity only.

Not long ago, be equal to gram group president makes Jing Na also disclose, the company already obtained what Hong Kong couplet reachs place to appear on the market approval, but because financial crisis causes a company,still cannot appear on the market certainly at present schedule.

The personage inside course of study still discloses, fujian advance river also has a share athletic brand enterprise is being done appear on the market preparation.

Collective appears on the market outside zealous condition

Although these inland move of the brand appear on the market the plan got the block up of financial crisis, but they do not have a change to appear on the market at first plan, and happen to coincide ground apt our market of condition foreign capital.

Xu Jingna tells a reporter, be equal to gram group appears on the market to be able to choose to be outside the condition for certain, and won‘t abandon appearing on the market in Hong Kong.

Although Xia Youqun did not appear on the market to what the reporter discloses 361 ° place, he says: “Appear on the market the job had given stockjobber, stockjobber respect will be unified henceforth announce, be in become silent period at present, detail inconvenience discloses. “ but there already was coverage of Hong Kong media before this, 361 ° invited international to throw a hand its appear on the market in Hong Kong.

Outback motion brand favors our market of condition foreign capital, because passed development of before a few years,basically be, these enterprises begin to move toward an international market in succession after inland had market base. And “ the substantial that capital internationalization is company internationalization “ . Xu Jingna says so.

Inland the relevant personage of one clothing company is analysed to the reporter, at present inland is in banner dress brand, although already took shape, but still be deficient in quite in management field. “Expand as the enterprise ceaselessly, these respects must want to catch up with quickly. Appear on the market the issue that can promote an enterprise to perfect the respect such as management. Appear on the market the issue that can promote an enterprise to perfect the respect such as management..

　　 Of forerunner “ incentive “

Outback motion brand appears on the market of upsurge warm up ceaselessly, the on the other hand also was to get “ successful model for painting “ “ incentive “ .

In last few years, li Ning, how to step, the outback motion brand such as Hong Xinger gram acted as in succession the forerunner that appears on the market outside the condition, their success offerred successful model for painting to brand of other inland motion not only, also made them greatly in succession follow the lead of.

The athletic brand that inland appears on the market the earliest is Li Ning, june 2004, li Ning reachs place in Hong Kong couplet first collect endowment is as high as 440 million HK dollar. After this, brand effect of Li Ning begins escalate, sat successfully the head of outback motion brand an ancient folding chair. The annual report that publishs according to Li Ning shows, company sales revenue amounted to 6.69 billion yuan of RMBs 2008, grow 53.8% compared to the same period.

Subsequently and those who come is Hong Xinger gram, how to step sports, China tendercy, special the pace is outside the condition of the market appear on the market one after another.

2006, gram of grand star Er is led with be close to the city of 7 times to be filled with in Singapore advocate board appear on the market, collect capital makes an appointment with 200 million yuan of RMB.

In July 2007, how to step sports to hand in place to appear on the market in Hong Kong couplet, price of first days of closing quotation relatively issue valence to rise 4 into many, financing 3.168 billion HK dollar, achieved brand of Chinese mainland motion to be in our market of condition foreign capital the record of collect endowment.

According to annals, special 2008 pace net profit grows 1.29 times; How to step sports net last year gain still grew about 6 to become compared to the same period.

The personage inside course of study thinks, this year, outback motion brand feels the competition of costume market is more and more intense apparently, market of before foreground is inferior to two years is hopeful in that way. But the competition of outback sports sale grows in intensity, with great quantity those who sponsor match, autograph to make an appointment with star athlete “ the match “ still spread out between each athletic brands. No matter the defray respect that is sale charge is returned in channel dilate, the support that has capital market is stated dominant position.