\”The towel order of next hi-tech content searchs big east \” , this is many foreign clients are in wide reach the consensus on the meeting. Fiber of pearl, bamboo, wood also can make towel, cartoon photograph imprints on towel, the effect is as imprinting on paper lifelike, be in big east company, make what foreign travelling merchant looks at with new eyes complacent make \” pure zoology towel \” come out again and again. The year before last year, big east \” DD card \” towel has the honor to win name of product of Chinese famous brand, the company ascends this year competition ability of company of clothing of body China spin 500 strong cavalcade.
Recently, chairman of association of Chinese textile industry prevent hard gold continent and Chinese home spin guild chairman Yang Donghui to be in Nantong big east limited company survey, those who attract their eyeball is not the scale of production of this company, however international market competition ability. Because, big east the company is in nowadays towel business general low below confused condition, the order this year exceeded productivity far. Big east the company can be accomplished \” scenery here alone good \” , those who lean is new product, new technology! The information that association of Chinese textile industry releases shows: Suffer raw material to rise in price, the RMB appreciates the influence that waits for adverse element, this year first half of the year deficit of above of 2/3 of countrywide spin enterprise, few number can maintain small profit to manage only, and big east the company has to say is a breathtaking exception.
Nantong is big east what limited company relies on product of Chinese famous brand is resonant and famous degree, through adjusting product and market structure, strengthen quality management, extend domestic and international market actively, be in early 2005, big east company with respect to be prepared for danger in times of safety, begin to increase strength of product structural adjustment. Decision-making layer offers the company clearly: \”Expanding scope is not the biggest, but innovation ability must be accomplished the strongest. \” for this, they are strengthened actively with place of scientific research courtyard on one hand produce learn to grind collaboration, adopt on one hand \” go, come in please \” method, the personnel that develops a gleam of to the product such as spin, printing and dyeing, planar design is increased groom strength, the enterprise is amounted to every year in the investment of this respect tens of 10 thousand yuan.
Using plant fiber to develop zoology towel is the consumptive trend of the international market, big east the company nots hesitate cost captured raw material choice, craft deserves to compare wait for technical camp, take the lead in passing attestation of textile of European Union zoology in home, catered to the demand of Euramerican client. It is this kind of towel, every tons sell bade division is common towel 3 times much. As we have learned, big east every tons of price should compare the towel that the company produces on average general manufacturer tower above 20 thousand multivariate, but travelling merchant people it is this argy-bargy rarely however, in their eye, those who value is big east the high-tech of the product, high grade. A Japanese travelling merchant is badly in need of producing a batch to not have twist color shears fine hair knits jacquard weave towel, the manufacturing technology of this product not only China is done not have, also fail even Japanese enterprise to solve. Face difficult problem, big east the company is decisive receive this next order, captured successfully with 3 months time only technical difficulty, won the reliance of Japanese travelling merchant thereby, order also rises one year than a year many.
\”China\’s best towel! \” no matter be media conduct propaganda, still be commerce negotiation, big east the person dares to shine oneself this piece \” calling card \” . This is gas of a kind of bottom, the speech that is market competition more counterpoises. Introduce according to Gao Jun of company general manager, client Xiang Dadong orders, product value You Dadong said to calculate, already made a kind of rule. This year January, the company raises in the light of cost factor, what the RMB appreciates is actual, towel price one-time raise price 15% , and lift the result of valence and decrease without what bring about a client, be in other towel business instead below the circumstance of general be on short commons, order task exceeded productivity far however.
Adjust the market and product structure ceaselessly, enlarge portion of domestic international market hard. For this, gao Jun expresses, will active have the aid of \” DD card \” the good chance that towel is elected as Chinese famous brand, consolidating export market while, develop home market with all one\’s strength, effect of famous brand of have the aid of, multiply situation and on, enlarge main product to be in sale portion of home, be on sale through revealing, special performance is monopolistic wait for a variety of effective forms, let \” DD \” towel walks into innumberable families of Chinese common common people in, make the world\’s top-ranking towel brand.
From \” DD card \” towel is received in glory \” product of Chinese famous brand \” after the title, country is not little the representative that bazaar of big general merchandise and towel agent ask to become a company in succession, temporarily order is ceaseless. Because the towel of this company production is main,give priority to in order to export Japan, cannot satisfy the requirement of domestic numerous client, must abandon a lot of order. How to gain this share home market, on one hand, the company adjusts product structure quickly, the manufacturing scale of cheap towel in decreasing, with high-grade towel and towel products are given priority to in production, commanding elevation of market of race to control, to the end of last year, the production of high-grade towel occupies the 75% above of total output in. On the other hand, consolidating the premise of original market falls, the company has specific aim ground to adjust market structure, become all in the past to export Japan, for Japan, Euramerican occupy each with home market 1/3, those who depend on Chinese famous brand is resonant fascia and excellent product quality, use time of half an year only, open the Euramerican market such as the United States, Russia, make Japanese market is speaking a volume firm in the premise that promote falls, 60% what share drops to produce gross to entire plant. To satisfy the need of home market, the company is in economic developing zone (new developed area) buy land 143 mus, invest 20 million dollar, enlarge scale of production, strive to pass 3 years time, tax of implementation production value, profit breaks up one time.
The additional cost that name of product of Chinese famous brand brings an enterprise the greatest material benefit is a product promotes apparently, see inaccessibly in home market before \” DD card \” towel, became first selection brand of the businessman, the product is add the value is closer than tower above of domestic person of the same trade 20 percent, and outlet is average price also achieves 55 thousand yuan every tons, raise 10% above compared to the same period. Company leader realizes soberly, brush the brand of product of Chinese famous brand more brightly, must maintain the outstanding quality of the product, they are decisive put forward \” do the towel with Chinese best quality \” , \” the example project that makes towel trade \” , carry out ISO quality actively to run a system, establish sound quality precaution and control mechanism, outstanding product pledges the quantity wins domestic and international client reputably, the bibcock position in establishing an enterprise to travel together in home thereby. Was aimed at last year \” weekly quality reports \” of exposure at present market towel percent of pass only two become bulletins, guild of textile of Chinese family expenses holds a news conference in Beijing, big east the enterprise of 11 China famous brand such as the company passes People\’s Daily, Xinhua News Agency, CCTV to wait for 12 news media to publish commitment to the society, ensure towel quality, safeguard consumer rights and interests, showed the social sense of responsibility of height of enterprise of famous brand of a China, this action gets the commend of consumer.
Stare at to tighten top-ranking, big east the company still nots hesitate expend 1 million gigantic endowment, the famous technical design in world towel industry advisory expert takes a company please, use the world\’s advanced management method and manufacturing technology, attendant diagnoses the defect that exists in quality management. Still be similar device, but company production efficiency rose fully 20% . In the meantime, big east the undergraduate that company in successive years introduces spin, printing and dyeing, planar design and art major, send them to go out group by group \” charge \” , formed bizygomatic breadth of a knowledge, tackle key problem the team of technical qualified personnel with strong capability, gradually, big east the towel product of the company \” thoroughly remould oneself \” , those who enter high-grade product to sing leading role is brand-new develop level. Nowadays, big east a when the company produces little wash cloth of 15 centimeters of square, sold 1500 yen actually in Japan.
Produce craft and manufacturing facilities newlier, ceaseless research and development is tasted newly, it is Nantong big east the company contends for those who start Chinese famous brand \” killer mace \” . The company invests 130 million yuan of capital early or late, introduce the world\’s most advanced jacquard weave loom from Switzerland, from boil float, coloring, printing, hind arranging is the production equipment with towel the most advanced industry completely. To do away with the technical camp that Euramerican market sets, they an environmental protection anion processing technique introduces towel to produce a field, develop towel of fiber of bamboo fiber towel, wooden fiber towel, soja to wait in succession \” pure zoology towel \” . Via international authority the orgnaization detects, towel tastes harmful without health of a bit pairs of human body chemical material newly, took the lead in passing attestation of textile of European Union zoology in home thereby, although price comparing is common towel is tall 50% , but European client still is attracted. The product sells well not only foreign market, still avoided to make price war with domestic person of the same trade, create internecine market risk then. Nowadays, \”Order, arrive big east \” the consensus that became Euramerican client almost.
Nantong is big east the company once had been performed \” average 202.5 days achieve again big east \” poineering miracle, cause what travel together inside course of study to fix eyes upon. Nowadays, will cast order to greatly in succession when domestic and international travelling merchant this \” China\’s best towel plant \” when, \”Big east person \” ability profundity is comprehended, this is an enterprise what the toppest brand in making the same trade with the strictest quality obtains necessarily is brilliant. \”If do not have approximately slashing quality awareness, that makes top-ranking brand can be a castle in the air, empty talk only. \” in the eye in general manager Gao Jun, product quality is the core power that business development expands. (