wowgold,free gold

Late on November 8, enter the 5th day when week of China International fashionable dress, zhao Hui continent will carry the stylist that comes from Shenzhen the audience that EACHWAY brand gives Beijing restaurant is consecratory another experiences that a culture and design blend. EACHWAY brand with \” your temperament can be read so \” to design a concept, seek pair of elegant women ceaselessly by inside and the beautiful mining of the temperamental lasting appeal outside. The theme is \” I am a fish \” Zhao Hui continent&#News briefing of 8226;EACHWAY special performance, will with EACHWAY spirit totem \” fish \” for metaphor, with \” of the fish grow \” for clew, perfect deduce EACHWAY brand 10 years to come ceaseless decay and derived process and stylist restoration of Zhao Hui continent clears, pursue newborn to wish with empty cup state of mind scene.

Opus that will release, its design inspiration to originate right old, the solution compose of classical thing and heavy model. In the design, each old stuff is measured afresh and mix, acquire new life. The paper folding of times of drape, bowknot, child child, rope made of hemp knots etc, through the imagination of stylist a powerful and unconstrained style, became the fashionable design that has trend most. The transparent effect of renaissance period and European the Enlightenment, copy is like a painter to consider the light with dug changes, present those who give a kind of dimly discernible, divine, also or the feeling that is future, do not show a trace cut out make fabrics and body of profile expression out first only then beautiful, EACHWAY of no less than puts dreamy fish this with respect to the bosom at first, the most substaintial immanent beauty that give out is come loose in the process of travel, ceaseless before trying hard all the time decay. Release dress this to be cent DAY day to hold series, NIGHT evening holds series. Day holds series, with concise and spell able line, classical broadness model, careful clipping, deduce cosmopolitan medium contracted with modern, clever with leap, rolled out the design with naturalistic regression at the same time, joint people appeals to to the heart of environmental protection beg. Hold series late, pursuit detail, with standing body cuts out and inclined cut into parts give priority to, explain lasting appeal of new female grace. Originate of lapidary natural and graceful violet, bring the dream of the midsummer night of people return Shakespeare; The adornment detail of strange crystal of drape, novel bud silk, big lotus leaf that spreads, Shi Hualuo world, made each classic and romantic female creed style.

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Before before long, famous magazine and transmission orgnaization release some international jointly \” 2008 whole worlds are optimal brand pop chart \” , chinese brand is not had go up a list of names posted up, and in public opinion poll of an United States, samSung, Feng Tian is thought by accident unexpectedly Chinese brand. The personage inside course of study thinks, what the brand shares trade of the state-owend enterprise in becoming international competition place to be faced with is deadly \” short board \” , chinese brand weak force is changed urgently.

　　 Brand of whole world of absent of Chinese big company \” regale \”

< 　 by the United States " commercial weekly publication " of magazine and collaboration of international brand group " the whole world is optimal brand pop chart " release 3 years to come continuously from 2006, chinese brand in this whole world list of 100 strong brands seeks sign hard. \”2008 whole worlds are optimal brand pop chart \” show, coke Cola company resides head of a list of names posted up with the brand value of sixty-six billion six hundred and sixty-seven million dollar, outside removing American company, the each country such as day, heart, law all has a list of names posted up on the enterprise.

This year in July, by the United States \” fortune \” the magazine chooses spend this year \” 500 strong companies of world \” in list, 35 China big company is seleted awesomely, among them oil of electrified wire netting of Chinese petrifaction, country, China 3 a row 100 strong, it is respectively the 16th, 24 mix 25.

Famous advertisement transmits university of scholar, Xiamen to teach Chen Peiai to tell a reporter, reforming and opening comes 30 years, our country already had 1.7 million brands, the big company that has tens of thousands of among them has Chinese name tagvisiting card, be in however global brand 100 strong in without position, make a person regretful.

Our country is not short of 100 strong companies of world, why don\’t have 100 strong brands of world? Chen Peiai says, one of reasons are, chinese brand and international brand photograph are compared, in famous spend and beautiful praise spend these two respects to have very big difference, be in the beauty especially praise spend a respect. Beautiful praise degree not the public letter power that the main reason of beautiful is a product is not high, the stability of the product is bad, the content of science and technology of the product is defective.

\”Another main reason is, 100 strong companies of world and the assessment of 100 strong brands the level is different. \” Chen Peiai says, the main basis that 100 strong companies of world evaluate is year of sale of the enterprise, chinese petrifaction makes alive group with year of sale of one hundred and fifty-nine billion two hundred and sixty million dollar 500 strong in rank most the Chinese enterprise before leaning, company of Japanese abundant field is next to in the Asia. And \” the whole world is optimal brand pop chart \” evaluating index is \” brand value \” , in \” 2008 whole worlds are optimal brand pop chart \” in lowest enters a doorsill to be 3.338 billion dollar, our country still can be obtained without one brand \” entrance ticket \” .

　　 Brand weak force will be become deadly \” short board \”

Blue sea international transmits stimulative meeting to be in the American public opinion poll that the last ten-day of a month announced in September ask about, \”What does the Chinese brand that American knows have \” . The result shows, the person of 42% wants to be less than any Chinese brands, the brand that is mentioned for the most part is not Chinese brand. SamSung, Feng Tian, Ni Sang unexpectedly by not little suffer the person that visit to consider as China the brand by accident.

Chenpei loves to think, from whole world of Chinese brand absent 100 strong, to Chinese brand by American people mistake, it is Chinese brand accumulates weak outstanding performance for a long time. Chinese brand weak force is like long-term continuance, what share trade of the state-owend enterprise in becoming international competition is deadly \” short board \” .

The personage inside course of study points out, the escalate of the weak force of Chinese brand and national competition ability cannot become direct ratio more and more. From the point of development of national competition ability, at present the economic gross of our country already rose to the world the 4th, commerce gross rises reach the 2nd, the cap of shoe of color television, washing machine, freezer, dress product that amounts to more than 100 kinds resides world output the first.

The controller of enterprise of one large shoemaking tells Fujian advance river the reporter, advance river shoe and United States are able to bear or endure the production cost that digests a shoe differs a few cent only, but both the price on the international market differs however 10 times, bigger even. \”The brand value that the reason is advance river shoe is far still cannot with be able to bear or endure gram shoe places on a par, this kind of current situation will make Chinese shoe line of business casts off the predicament that is in ground floor of international industry catenary hard.

Fuzhou university manages an institute to teach Zhang Bingguang to think, chinese brand extends market of the high end in international hard not only now, conversely, the market is consumed in home, top class famous brand also almost by forestall of international brand place.

Zhang Bingguang says, coke Cola is had in Chinese market rate expand gradually can prove this. Last centuries 80 time, coke Cola enters China to consume the market, because its fill is relevant the market is blank and gain huge success. Below the temptation of tremendous business chance, the brand of about a hundred homebred coke such as special coke is born in succession. However short after a few pass, die out of one by one of homebred coke brand, original coke enterprise great majority is bought to be job shops by Coke Cola and 100 things coke. Now, coke Cola made the decision of the fruit juice that collect a source again, attempt once more brand of beverage of forestall China fruit juice.

　　 Chinese brand weak force is changed urgently

How does Fujian step Ding Shizhong of chairman of board of directors of sporting goods limited company to think, chinese brand weak force is changed urgently. The competitive advantage with Chinese current and main business is cost advantage and product advantage, the most defective is brand advantage. The competition ability talent that promotes a product the brand ceaselessly only makes finally Chinese economy moves toward the world, realize real people to revive.

Chen Peiai says, chinese brand rises abruptly in the whole world, want to enhance the public letter power of the brand above all, be about to undertake modelling with integral force of the country, single company can finish and rather than. The country wants to give aid to with policy through guiding, be force of company brand public letter rise provide new power, strengthen the culture environment construction that the brand grows even at the same time.

Next, the brand is in again \” achieve \” . Famous brand of world of make a comprehensive view, the specific brand of industrial product is outstanding \” achieve \” . And brand of our country company is knockdown, not be \” achieve \” come out, the brand does not have good foundation, because this has the advantage of the quantity, and the advantage that does not have brand credit. The most typical is, enter \” the world 500 strong \” the sense that 35 China enterprise gives a person is an another industry, the industry inside a lot of \” small barge \” the enterprise is bound together become \” large aircraft carrier \” , is not each is specific \” brand \” .

Ding Shizhong appeals, the government should adopt measure to increase what start a shop sign to the enterprise to guide strength: The first, convention of international prepping according to, increase in the government the to ethical brand support strength in purchasing, reiterate the government supports the attitude of ethical brand; The 2nd, will \” rise suddenly of economy of nation of development of brand of nation of hot patriotic money, support, support \” wait for content to bring into middle and primary school directly teaching material and concerned course, enrich the connotation of patriotism; The 3rd, the proposal establishs special orgnaization about the branch by the government such as Department of Commerce, special subject studies how from macroscopical and microcosmic two levels begin, accelerate image of industry of nation of promotion our country, support indigenous industry to undertake international well-known trademark builds the job; The 4th, in trade flow domain, the concerned branch such as proposal Department of Commerce is right of ethical brand purchase adopt proper protectionism with distribute, put an end to phenomenon of repellent nation brand to happen; The 5th, the proposal Ministry of finance, Department of Commerce own innovation to famous people brand, give the policy of greater strength to prop up; Intellectual property branch also should increase the protection of own to the nation famous brand in intellectual property respect, increase pair of blow strength that build the false, behavior that peddle a holiday.

The style with the world\’s established top-ranking shoemaking technique, rare material choice, classical meaningful, this is BALLY — the luxury brand that comes from Switzerland, one is having the old and well-known family of shoe line of business of 150 years of histories. The shoe all along of BALLY is decorous grade and the pronoun that feel high character. A pair of BALLY shoe that classical fact wears, bring you it is position and honor not just absolutely, it let also become a kind to enjoy on foot, let you can handle all sorts of social situations leisurely and be not broken formal.

BALLY small calling card

Father: Carl Bally

Absurd virgin soil: Switzerland (1851)

Represent a product: Leather shoes, skin is provided

Brand line: Leather shoes, skin is provided, fashionable dress

Comprehensive eminent exhibits BALLY brand shop

The BALLY brand shop that is located in eminent to exhibit first floor has large store wind model, interior decorates low-key warmth, but do not miss grade again. Convenient client chooses the space inside open inn at will, the guest of inn of each presence BALLY can produce the feeling of guests feel at home. The kinds or types of goods inside inn is all ready, the bag bag of new fund and 06 shoe have a sale, put respectively in inn on the goods shelves all around, the price is controlled generally in 10 thousand yuan, there is no lack of among them 339 yuan high-quality goods. Regretful is to do not have the most top class Scribe series leather shoes to sell, and the style of the dress is less.

Brand shop of cabinet new world BALLY

The BALLY brand shop of one inn of new world is shown slightly cabinet, but the decorates a bit to did not break away from BALLY tradition inside inn. Although the style of portfolio and shoe is not very all ready, but it is entirely 06 new fund. Portfolio price passes mostly 10 thousand, the female boots that fluctuates with 10 thousand yuan in shoe is in the majority, male shoe criterion the Ou Shi edition with the tradition give priority to, be in 10 thousand yuan more between. Here, the reporter did not see Scribe set likewise.

Delicate and perfect BALLY leather shoes

Leather shoes is the core with classical BALLY. BALLY leather shoes can the test of withstand history, its particular select material procedure and the rigorous craft that make is the mainest reason absolutely. Every pairs of leather shoes want to be made strictly through 200 at least leave factory with ability of inspection man foreword, character is spotless.

Scribe series is BALLY shoe classical medium classical. The leather shoes that makes a pair of this series should pass 350 formalities, when using 12 days, it is 3 times of the leather shoes time that make more congener. Vamp is used complete a France is advanced calf, without refute mouth, connecting heel is to use identical skin material, match begin to be versed in inlaid copper is nailed. Insole part is become by the thin balata of extremely rich flexibility and cork cascade, the person that wear is tertian when be being worn again, insole but adjustable adult sticks pediform curve. Each pairs of leather shoes of Scribe series are in when entering a store, have former plant letter, protect freely one year with card, after buying still can send toward overhaul of Swiss this factory in 3 years! Even of a pair of shoes is such, its host is grade of identity of what disposition, what, what self-evident also.

The editor recommends:

Allusion artisan wind model

The BALLY brand shop of Shenyang does not have Scribe series, for regret of cover fill a vacancy, the editor reveals a pair of 06 Scribe series leather shoes of new fund for everybody here. The perfect artwork that handiwork of this complete in both respects makes, use complete a France is advanced calf, use the stiletto tailor craft with particular BALLY to be made.

Keyword: Close-fitting, comfortable

Editor razz: Have the man of such a pair of shoe, it is certainly delicate and perfect the man to the utmost.

Of brand lover anthology

The style that restore ancient ways and today the winter restores ancient ways sundrily female actor attire is quite tie-in. Neuter style, those who reveal the person that wearing is handsome. French calf cooperates the leather tailor technology with perfect BALLY, make the visual effect of whole shoe very unified. The BALLY that presses print boots tube to go up is familial badge, your brand lover is classical to this design doubly praise highly. (price: 9460 yuan buy a place: Zhuo Zhan)

Keyword: Neuter, classical

Editor razz: Familial badge makes the finishing point.

The BALLY skin of one integrated mass is provided

BALLY skin provides cent to become women\’s with men\’s two kinds big, include portfolio, leather belt, billfold, calling card box of clip, journey, adorn article etc. BALLY skin is provided hold to the tradition with Swiss product spotless quality, and the shoe of same season and vanity, can use the design distinguishing feature of close, make with congener leather, use same tailor method, the technique that makes a label even is same also. This kind \” integral modelling \” concept, make the product one integrated mass of BALLY, the integral style of the person that let dress looks harmony to unite. Besides classical \” B \” mark, BALLY skin provides the element that also added a lot of fashionable of late, give a person exquisite vision and tactile impression.

Design of BALLY bag package is all along rigorous, OK and optional tie-in and all dress. Choose makings side more meticulous, main by skin of corduroy of crocodilian skin, lizard skin, velvet, marten, ostrich, Xiaoma skin of wool, kid, silks and satins, catch the expensive stock such as lubricious deerskin is made and the metal is become. Metallic button is engraved commonly have BALLY armorial. Invisible design taking a line, let a skin provide whole to feel downy and complete.

The editor recommends:

Heat sells sheet to taste

The glaze male package that calf makes. Mailman style, prevent surface to handle completely, simple besmirch can be handled by oneself. In the style of the quadrature in compasses, suit business affairs and daily and amphibious. Gentle brown and convenient collocation, each ages paragraph the man all can be used. (price: 7300 yuan buy a place: New world)

Editor razz: The style is practical, convenient and tie-in.

Optimal take file: Use akin tailor craft to be made with knapsack, modelling restoring ancient ways, make both very tie-in.

Recently, \”The joyance with simple NAFA \” news briefing of Pi Cao dress is held in Beijing. The news briefing revealed Dennis Basso, gianfranco Ferre, carolina Herrera, michael Kors, badgley Mischka, lagerfeld, izzy Camilleri, cadano and Julien Macdonald in all the series skin careless dress of 9 brands.

These dress series reflected the popular trend of careless dress of 2008/2009 year skin. Dress of Michael Kors brand uses sapphirine mink to undertake designing as raw material. The vest that famous stylist blocks Er · to pull Gefeierde to used skin of racoon dog fur and muskrat skin to design a joker graces for his brand many. Dennis Basso brand designed concise coat with wolf-skin and skin of racoon dog fur. The window of Carolina Herrera brand depends on using the classical turtleneck unlined upper garment that the natural decorative pattern of muskrat skin designs, the amice that still Badgley Mischka brand uses natural castor to design is waited a moment, be nodded jointly even if used NAFA of these well-known trademarks natural Pi Cao is raw material, in be released this NAFA should be conveyed \” natural is the simplest beauty \” this one classical concept.

Careless dress of skin of 2008/2009 Qiu Dong is contracted predominate, the white mink jacket of the white mink coat that Gianfranco Ferre brand releases and Cadano brand, make the optimal choice of city dress. The black small amice of Izzy Camilleri can be worn on cocktail lounge, this let Pi Cao dress have nocturnal charm.

In current and busy world, people has marked some time very hard so that actually simple thing also meets us to bring cheerful. Archaic artists know, when you use the most high grade raw material, the part of the design promotes these the natural beauty of raw material actually namely through concise means. In this news briefing, stylist is used come from Canada and United States\’ most high grade NAFA raw material, the person that let be being worn more show lasting appeal.

In concise design and the NAFA natural fur that are full of glamour foil below, the female appears so attractive. Stylist people say, the skin and silky like silk fur are contacted, this is the history on the world the longest, the simplest cheerful. This is a kind so the feeling with close illicit, make us new in busy life feel the mainest demand. The NAFA fur dress that they hope to wearing beauty is consumer everyday OK reduplicative is cheerful.

Will sell a delegate the product of level of top class design with civilian price, the assurance that relies on pair of fashionable tide and the control that supply chain downstream accuse, deduce this one mode the degree of reach the limit, h&M is held in both hands accordingly by the heat of city white-collar.

　　 H&M can walk along class Buddhist nun path railway

Had not been in Beijing in H&M brand when set up shop is spread, beijing white-collar has the thing of the tide that goes to Shanghai buying H&M by air on a special trip. Have in happy net at that time poll first so, ask " Beijing white-collar hits a plane to go to Shanghai buying H&M brand, how do you look? “ and the netizen of 9% expresses “ driving this kind of tide is normal “ ; The netizen of 16% expresses " what is H&M " ; The netizen of 23% expresses “ this white-collar is richer “ ; The netizen of 12% (it is Shanghai netizen probably) express “ pitiful Beijing younger sister “ ; The netizen of 7% expresses “ who gives plane bill submit an expense account “ ; The netizen of 33% expresses “ as to “ . More person expresses: "H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same. “H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same..

The whole world that comes from Sweden is the greatest one of fashionable dress distributors H&M brand, be in Swedish in be “ she and he “ meaning. Since the first brand shop garrisoned Shanghai in April 2007 sea route of the Huaihe River, two years H&M already built 13 branches in chinese mainland. 2007 when the start business of store of Hong Kong head of H&M, the reporter has seen the person that queues up to try the dress is squeezed into the case of with filling cake personally. And the H&M shop reporter of the practice that is in Beijing this year also experiences more miserable condition, every passageway trying the garment with “ Z “ word platoon rose to grow senior team, the person that buys the clothes should wait for ability on 40 minutes to try the dress. In Chinese costume market, costly case is proved to be market fixed position of failure. Nevertheless, have more and more clients when it when, also accumulated a brand commonplace the venture that turn.

The opinion on public affairs of brand expert is: “Financial crisis should be less than the concussion to the poor far to the concussion of wealthy person, wealthy person still has money to enjoy luxury, this agreed with the brand fixed position of ZARA, and poor consumption is cut, the brand that will naturally locate so to H&M produces very big effect. The brand that will naturally locate so to H&M produces very big effect..

Actually, already somebody begins to oppugn H&M heat to be able to be denied evolve into " fastfood vogue " , after passing to the enthusiasm of H&M, before whether can the speed of rapid dilate make it final reduce this “ class Buddhist nun road “ destiny, become cheap low end brand? Although H&M is bustling nowadays, want compared with the brand such as ZARA, Esprit, Uniqlo, MNG hot, compare with the small company look of these competitive mode close in fact, h&M " can fire how long " the risk is the time bomb with the deepest bury however.

　　 Small company is mostly “ copy “ come out

Annual Milan or on the news briefing of week of Parisian fashionable dress, fastening those who think to sit below T stage is Amani the stylist of big shop sign with other perhaps subordinate famous brand, in fact, these have a lot of to come from H&M in the audience. Nevertheless, the business that also has brand of ZARA, MNG in fact is emissary. They pass through the camera lens of digital camera, deploy giant design team, staring at T stage closely to be duped the new fund that red brand just appears on the market the most quickly after 6 months is premonitory, with 2 complete a design to 5 weeks, roll out in global brand shop. Perhaps you just bought today, be the newest design that tomorrow Dior, Valentino should appear on the market. Will tell normally, the time that they need a few days only can complete the originality work of the attire to a star or Great Master of a top class dress imitate. This is not the patent of H&M, the competitive mode that this is likeness of brand of ZARA, MNG, H&M, nevertheless, these brands have perfect law to guarantee a system mostly, the profit that holds high among them also uses compensate to pay those “ the world dress is copied greatly “ after the tort lawsuit later is sessional adjudge. The mode of brand of ZARA, MNG, H&M depends on " copy also should copy so that have a color " . The product cycle of these brands is very short, and the product with popular more element, the cycle that offer money is shorter.

The commercial pattern of H&M is in the whole world is very unified, besides in middle east enlighten do obeisance to and other places, outside be being restricted as a result of local policy, it is the mode of straight battalion inn entirely. H&M does not go after mainland to change, global design very close, price hasten is the same as. But actual condition is, domestic consumer demand is individual. In two shop of Beijing, of the style of dress and new York about the same, design concept also did not come in and go out. The reporter is worn in layer and one 2 dress on, with Euramerican and common condole belt evening dress is much, the style of a lot of dresses also is full of western element, bold and dew is appeared. Xidan store sales member also calm bear: "The design of H&M too Europeanize, some dresses too halfback, cannot wearing at ordinary times, the dress sale status with a few conservative styles is better instead. The dress sale status with a few conservative styles is better instead..

It is reported, h&M ever had eaten natural environment disaffected to have a deficit when entering neighbour Denmark market. Although almost the language is likeness, but the difference as a result of system of Danish retail trade, h&M cost time of 10 years to just score gain in Danish market almost.

　　 Modern dress tycoon enters Chinese market

And although do not have ZARA,actually the problem of H&M depends on expensive, but fast without ZARA also. The main fund such as black trousers and white shirt is according to popularity of in former years the trend shifts to an earlier date one year or of the sheet below half an year, besides the fast shipment kongfu that those popular elements jump over much product to jump over test brand enterprise. Small company is mostly produce from the design so carry manufacturing time to be 12 days the most quickly, this ZARA can be accomplished, and H&M uses 20 days.

Meanwhile, reduced cost through reducing middleman segment. ZARA of no less than, Esprit, Uniqlo, MNG is same, after terminal and research and development mastering in the hand, what the biggest exercise to benefit the internal organs depends on supplying catenary content to shed management is quick with economic cost respect. And the product line as a result of H&M is very much, series is very rich, look more peddle type brand like the quantity, emphasize oneself fashionable advantage, this as good as manages the trouble of cost and freight inventory at increasing a product.

It is reported, china is the bridgehead of H&M Asia strategy. Sale of H&M whole world made an appointment with nine yuan of RMB 2008, china sells contribution to have 770 million yuan of RMB only. Although H&M begins to increase pair of Asias especially of Chinese market purchase strength, the hope reduces fixed costs further below economic crisis, from the Asia cheap the profit space that finds hard even more in labour force, but the low cost advantage that the dollar goes weak or weakened it. Its 2009 outstanding achievement is cruel first quarter the profit before giving tax glides 12.6% , this also is first net gain that H&M is experienced 5 years glide. And group of its competitor Inditex, depend on its at hand high-grade brand ZARA, profit grew 0.2% however first quarter.

While H&M is increasing Chinese market to extend, regular meeting intensifies to Chinese market purchase strength, nevertheless, after wanting to designing respect of research and development to respect Chinese market demand only, style of kinds or types of goods can become certainly not so “ former juice raw ingredient “ , back-to-back come down, the mythological position in memory of consumer of China of H&M brand former preexistence can be cut down.

“Market of Chinese dress brand from beginning to end with 3 to 5 years of fire a batch of new brands, 5 die to 7 years the posture of a few old brands develops forth. The class Buddhist nun that was like fire to cross a head road, and the Ai Ge later, attaching, always be body is revealed ‘ hind the billow before billow is pushed ‘ trend. With the others tycoon of industry of a few garment enters cautious attitude of China to be compared, h&M brand can say is fire is gotten ‘ very foolish very innocent ‘ . “ an expert of brand of senior China dress says, “Than the client management of Esprit, h&M advances step without firm market, than the low-key higher-priced of ZARA, h&M appears be without par advantage, those who compare Uniqlo is simple and practical for, h&M is like a variety shop, specific heat is hot special MNG, h&M appears bland again. H&M appears bland again..

13 inn outstanding achievement of 770 million yuan of commerce, namely average month outstanding achievement is only store 5 million RMB, it is very pretty good outstanding achievement. Nevertheless, brand of high end of a lot of abroad is defeated to die at this in China acupuncture point, as the laid of the growth of the sale and branch, these brands that locate at high price can be forced to depreciate only, was immersed in awkward condition subsequently: The brand loyalty that hurt high-end client is spent, in cannot be being built again low end the client‘s brand is approbated degree. Perhaps comment on H&M brand so now, still be vogue early.

Will sell a delegate the product of level of top class design with civilian price, the assurance that relies on pair of fashionable tide and the control that supply chain downstream accuse, deduce this one mode the degree of reach the limit, h&M is held in both hands accordingly by the heat of city white-collar.

　　 H&M can walk along class Buddhist nun path railway

Had not been in Beijing in H&M brand when set up shop is spread, beijing white-collar has the thing of the tide that goes to Shanghai buying H&M by air on a special trip. Have in happy net at that time poll first so, ask " Beijing white-collar hits a plane to go to Shanghai buying H&M brand, how do you look? “ and the netizen of 9% expresses “ driving this kind of tide is normal “ ; The netizen of 16% expresses " what is H&M " ; The netizen of 23% expresses “ this white-collar is richer “ ; The netizen of 12% (it is Shanghai netizen probably) express “ pitiful Beijing younger sister “ ; The netizen of 7% expresses “ who gives plane bill submit an expense account “ ; The netizen of 33% expresses “ as to “ . More person expresses: "H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same. “H&M and in those days road and brand of fashionable dress of a lot of Hong Kong and Taiwan just entered class Buddhist nun the mainland when about the same..

The whole world that comes from Sweden is the greatest one of fashionable dress distributors H&M brand, be in Swedish in be “ she and he “ meaning. Since the first brand shop garrisoned Shanghai in April 2007 sea route of the Huaihe River, two years H&M already built 13 branches in chinese mainland. 2007 when the start business of store of Hong Kong head of H&M, the reporter has seen the person that queues up to try the dress is squeezed into the case of with filling cake personally. And the H&M shop reporter of the practice that is in Beijing this year also experiences more miserable condition, every passageway trying the garment with “ Z “ word platoon rose to grow senior team, the person that buys the clothes should wait for ability on 40 minutes to try the dress. In Chinese costume market, costly case is proved to be market fixed position of failure. Nevertheless, have more and more clients when it when, also accumulated a brand commonplace the venture that turn.

The opinion on public affairs of brand expert is: “Financial crisis should be less than the concussion to the poor far to the concussion of wealthy person, wealthy person still has money to enjoy luxury, this agreed with the brand fixed position of ZARA, and poor consumption is cut, the brand that will naturally locate so to H&M produces very big effect. The brand that will naturally locate so to H&M produces very big effect..

Actually, already somebody begins to oppugn H&M heat to be able to be denied evolve into " fastfood vogue " , after passing to the enthusiasm of H&M, before whether can the speed of rapid dilate make it final reduce this “ class Buddhist nun road “ destiny, become cheap low end brand? Although H&M is bustling nowadays, want compared with the brand such as ZARA, Esprit, Uniqlo, MNG hot, compare with the small company look of these competitive mode close in fact, h&M " can fire how long " the risk is the time bomb with the deepest bury however.

　　 Small company is mostly “ copy “ come out

Annual Milan or on the news briefing of week of Parisian fashionable dress, fastening those who think to sit below T stage is Amani the stylist of big shop sign with other perhaps subordinate famous brand, in fact, these have a lot of to come from H&M in the audience. Nevertheless, the business that also has brand of ZARA, MNG in fact is emissary. They pass through the camera lens of digital camera, deploy giant design team, staring at T stage closely to be duped the new fund that red brand just appears on the market the most quickly after 6 months is premonitory, with 2 complete a design to 5 weeks, roll out in global brand shop. Perhaps you just bought today, be the newest design that tomorrow Dior, Valentino should appear on the market. Will tell normally, the time that they need a few days only can complete the originality work of the attire to a star or Great Master of a top class dress imitate. This is not the patent of H&M, the competitive mode that this is likeness of brand of ZARA, MNG, H&M, nevertheless, these brands have perfect law to guarantee a system mostly, the profit that holds high among them also uses compensate to pay those “ the world dress is copied greatly “ after the tort lawsuit later is sessional adjudge. The mode of brand of ZARA, MNG, H&M depends on " copy also should copy so that have a color " . The product cycle of these brands is very short, and the product with popular more element, the cycle that offer money is shorter.

The commercial pattern of H&M is in the whole world is very unified, besides in middle east enlighten do obeisance to and other places, outside be being restricted as a result of local policy, it is the mode of straight battalion inn entirely. H&M does not go after mainland to change, global design very close, price hasten is the same as. But actual condition is, domestic consumer demand is individual. In two shop of Beijing, of the style of dress and new York about the same, design concept also did not come in and go out. The reporter is worn in layer and one 2 dress on, with Euramerican and common condole belt evening dress is much, the style of a lot of dresses also is full of western element, bold and dew is appeared. Xidan store sales member also calm bear: "The design of H&M too Europeanize, some dresses too halfback, cannot wearing at ordinary times, the dress sale status with a few conservative styles is better instead. The dress sale status with a few conservative styles is better instead..

It is reported, h&M ever had eaten natural environment disaffected to have a deficit when entering neighbour Denmark market. Although almost the language is likeness, but the difference as a result of system of Danish retail trade, h&M cost time of 10 years to just score gain in Danish market almost.

　　 Modern dress tycoon enters Chinese market

And although do not have ZARA,actually the problem of H&M depends on expensive, but fast without ZARA also. The main fund such as black trousers and white shirt is according to popularity of in former years the trend shifts to an earlier date one year or of the sheet below half an year, besides the fast shipment kongfu that those popular elements jump over much product to jump over test brand enterprise. Small company is mostly produce from the design so carry manufacturing time to be 12 days the most quickly, this ZARA can be accomplished, and H&M uses 20 days.

Meanwhile, reduced cost through reducing middleman segment. ZARA of no less than, Esprit, Uniqlo, MNG is same, after terminal and research and development mastering in the hand, what the biggest exercise to benefit the internal organs depends on supplying catenary content to shed management is quick with economic cost respect. And the product line as a result of H&M is very much, series is very rich, look more peddle type brand like the quantity, emphasize oneself fashionable advantage, this as good as manages the trouble of cost and freight inventory at increasing a product.

It is reported, china is the bridgehead of H&M Asia strategy. Sale of H&M whole world made an appointment with nine yuan of RMB 2008, china sells contribution to have 770 million yuan of RMB only. Although H&M begins to increase pair of Asias especially of Chinese market purchase strength, the hope reduces fixed costs further below economic crisis, from the Asia cheap the profit space that finds hard even more in labour force, but the low cost advantage that the dollar goes weak or weakened it. Its 2009 outstanding achievement is cruel first quarter the profit before giving tax glides 12.6% , this also is first net gain that H&M is experienced 5 years glide. And group of its competitor Inditex, depend on its at hand high-grade brand ZARA, profit grew 0.2% however first quarter.

While H&M is increasing Chinese market to extend, regular meeting intensifies to Chinese market purchase strength, nevertheless, after wanting to designing respect of research and development to respect Chinese market demand only, style of kinds or types of goods can become certainly not so “ former juice raw ingredient “ , back-to-back come down, the mythological position in memory of consumer of China of H&M brand former preexistence can be cut down.

“Market of Chinese dress brand from beginning to end with 3 to 5 years of fire a batch of new brands, 5 die to 7 years the posture of a few old brands develops forth. The class Buddhist nun that was like fire to cross a head road, and the Ai Ge later, attaching, always be body is revealed ‘ hind the billow before billow is pushed ‘ trend. With the others tycoon of industry of a few garment enters cautious attitude of China to be compared, h&M brand can say is fire is gotten ‘ very foolish very innocent ‘ . “ an expert of brand of senior China dress says, “Than the client management of Esprit, h&M advances step without firm market, than the low-key higher-priced of ZARA, h&M appears be without par advantage, those who compare Uniqlo is simple and practical for, h&M is like a variety shop, specific heat is hot special MNG, h&M appears bland again. H&M appears bland again..

13 inn outstanding achievement of 770 million yuan of commerce, namely average month outstanding achievement is only store 5 million RMB, it is very pretty good outstanding achievement. Nevertheless, brand of high end of a lot of abroad is defeated to die at this in China acupuncture point, as the laid of the growth of the sale and branch, these brands that locate at high price can be forced to depreciate only, was immersed in awkward condition subsequently: The brand loyalty that hurt high-end client is spent, in cannot be being built again low end the client‘s brand is approbated degree. Perhaps comment on H&M brand so now, still be vogue early.