Archive

Posts Tagged ‘time’

Nov
11

Recently, france is famous KOOKAI of female outfit brand rolls out his at bar of MUSE 2 of Shanghai fashionable place fashionable dress of 2008 Qiu Dong series are released, with \” turn over a tradition \” , \” sina is wet \” , \” fashionable is artistic \” and \” twinkle to be installed late \” 4 big themes are perfect the fashionable impression that draws the outline of occurrence generation female.



That evening, profound black shift and gray attune build a low-key and costly move, the lamplight of elegant purple and blue is made the same score for the spot added a rhythm; Pick take the design from Paris the element is casual revealing brand intention, and design criterion take along sth to sb came to lithe and graceful snowflake romantic Qiu Dong message; Later, wear as make public since the musical play music of fashionable metre, model people along by different color piece fund of fund of stage of the U that goes all out to build and be become T and come, ground of incisively and vividly deduced sex appeal, grace and concise metropolis vogue idiosyncratic. Distinguished personages of news briefing spot gathers, when Gong Mingxing old farad young lady on invitation and to, witnessed KOOKAI to be in together with hundreds guest city tide is pulsatile in lightsome wandering fashionable glamour.


Today season, KOOKAI answers eye erst, in the classical period that makes person confusing drunk gather creates inspiration. No matter the poetry of 30 time is trendy, the romance that or is 70 time rocks and roll wind model and later intense friend overcomes agitation, KOOKAI controlled to blend in immortal fashionable element freelyingly the outline that has contemporary feeling extremely, in art and fashionable, restore ancient ways and trendy between accurate find balance place, its 4 big themes more essence of life touched the vogue of metropolis female diversification appeals to definitely beg.


   Hippies \” hippy charm \”


\” hippy charm \” series condensed 70 time romance to rock and roll the marrow of wind, mixed to be full of modern woman idiosyncratic brand-new experience, be dedicated to modelling piece casual the effect of vogue case. . The pulls the ground to grow skirt and men\’s clothing vest supplement naturally of flowers design printing conveys a style of a neutral, and the printing that the comfortable lady shirt that hubble-bubble sleeve designs brought into optional freedom and many decorative pattern, couplet making a person thinks of \” city baby \” dress up. The focal point that the colour and lustre of a series of heavy full figure such as red of red, wine and coffee becomes plum to be fastened for color, argent with creamy use criterion meaning at promoting visional charm.


   Modern Art \” fashionable is artistic \”


Inspiration results from the poetry of 30 time the corresponding period, \” fashionable is artistic \” modelling of thematic series whole is will frivolous, elegant the capable person that reachs harmony is qualitative a large number of confluence, build piece hold the modelling with an imply restoring ancient ways and idiosyncratic tide concurrently. The harmonious collocation of sleeve of comfortable sweater, chic formative and small waist trousers made the window in this one theme — the harmonious resonance that created balance feeling and vigor sense deftly. And scarf became Qiu Dong keep pleasing to the eye in season wintry necessary sheet is tasted, the neuter colour of reservation of be puzzled of a lot of evil spirit, be like cream-colored, apricot, coffee and black, and even intense orange with purple and mutual supplement, extensive confluence applies the material in warm harmony to go up character, your scarf had soft and kind tactile impression.


   Collection Soiree \” twinkle to be installed late \”


Answer eye 20 time and Pang gram agitation, \” twinkle to be installed late \” simple sense of thematic series whole lightsome, fabrics is exalted. Frivolous show slender posture beauty leisurely in night with suitable slippery line and clipping help female. In addition, no matter grow type of the sleeve jacket, creed that see form not to have sleeve,skirt of comfortable formal attire arrives with different fabrics medley become vest, all be the crucial place of this one attractive series. A lot of and valuable ability comes from mulberry silk, smooth smooth knitted fabric character (Jersey) and fine feather, the metal that compose twinkles with glancing bead piece with pearl, all show colorful; Blue, gray mixes navy black inside the darkish one\’s style of work as well as one\’s moral quality that the body of colour and lustre of collect reveals mature experienced and worldly-wise, with metallic color the department is like argent, bronze-coloured and bronze mutual set off, send out the nightly ray that absorb a person.

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Oct
22

On October 24, 2008, the United States is famous and recreational pace of brand free time person the celebration that greeted 50 years, a coronal with \” keep watch pace of free time of life – – person recreational fashion 50 years \” series activity pulls hotel of Fei Techeng fort to be held as scheduled in Beijing, tens of domestic authority media gather and all of honored guest of hundreds all circles is present. Of this activity hold, representing not only in recent years free time pace person the huge success that gains in Chinese market, also be the fashion mark with classical and recreational regression of international popularity trend.


Afternoon 16: 30, the press conference takes the lead in holding, the news briefing of dense of business affairs flavour falls in 50 years of celebration environments that celebrate, spot atmosphere also becomes unusually relaxed and cheerful. Free time mark of president of Bu Shiquan ball – Ni Erxian is unripe (Mark Neal – President For Hush Puppies Company In Rockford, pace of MI) , free time person vice-president, free time Bu Shiguo border – Asia-Pacific area compares Er – Mr Mi Ruikai (Bill Mirecki – Vice President, hush Puppies International, Asia Pacific Region) , free time pace person dress kimono acts the role of Ai Rui of chief inspector of general affairs of carry of round-the-world and concessionary battalion – Luo Nv person (Irene Lau – Director Of Apparel And Accessory Licensing For The Hush Puppies Company For Its Global Licensing Operations) , treasure is believed (Chengdu) Tian Dahuan of general manager of trade limited company Mr Zhong Yaojiang, Beijing, in speech showed them adequately to free time pace person lies fallow the understanding of culture and the confidence to Chinese market, left deep impression to spot media.


Pace of American free time person series is recreational the brand is a whole world the first right recreational shoe brand. In work hard for years below, free time pace person already made one of eponymous brands such as the Mcdonald\’s on American history, Coke Cola, get all circles famous person fully faithful love. The belief of recreational style to global fashion, when following it to was born 1958 in that way, was full of force no less. A lot of people say for certain, it is free time pace person makes the pace of this world becomes a few more relaxed, make young American household from conservative and inflexible culture, transform gradually to pursue a kind of comfortable, recreational way of life. This softness, breathe freely, comfortable feeling, design for them just about, also attract common people to break bundle of traditional wrestle, loosen better, go morely enjoying. To the definition of times feeling and recreational concept, pace person brand took this kind of concept company free time that is based on a family to lie fallow 50 years, be approbated extensively by on the world 138 countries at the same time.


Took the lead in entering stage of Chinese market free time 1998 person shoe line of business and the dress that entered 2004 and adorn article, powerful market battle force was formed in Chinese dress domain, the round union of each category business regards free time as infuse of plan of market of pace person Asia-Pacific cardiac stimulant. Press conference spot, free time mark of president of Bu Shiquan ball – the say of excitement of all without exception of Mr Neal: \”Free time pace person in the near future the target is the brand that extends us in rising market. China is free time the crucial market of pace person brand, also be the greatest growth opportunity, from the point of present circumstance, we are successful already half. We are successful already half..


Visitting beautiful site, every honored guest is especially other got a packet \” corn ball \” (Hush Puppies) . 50 years ago, be this those who make clamorous doggie quiet to come down is delicate \” corn ball, make Jim• Mr Miaoer established free time condition accidentally person brand of this generation bound. Lovely figure acting Yan Baji spent gundog to touch common people heart, inspired an imagination. Make people feels, free time pace person the recreational life of belief – –, world that searched leisure – – to change our life amid.


Whole visit beautiful site decorate all without exception to let a person be experienced comfortable, recreational, satisfied. And of accident making a person, children\’s chorus \” the heart that be thankful \” the first segment that makes whole show field, crystal child\’s voice expresses the feeling that appreciates indefinitely of pace person to free time. Free time pace person the lifestyle that communicating harmonious nature with the action, a company image that is brave in to assume social responsibility touched spot honored guest.


Free time Bu Shibang aids the world to loosen… but this seems to want kongfu ability a little bit to do get. The free time pace in this person in show of 50 years of celebration, the first chapter, time story: Orange lubricious candle power, slowly shed dripping music, crystal child\’s voice to interweave a warmth only beautiful picture, wan Reling listens indifferent to fame or benefit of the gentleness like an old story however lasting appeal is long, get drunk cannot oneself. The 2nd chapter, urbanism: Comfortable, relaxed, warm, because of you, in the city of noisy and annoying struggling ability had the meaning of existence and continual courage. Time is on the move ceaselessly, what begin to change when vogue is simple, the story of the office also began new content from this. The 3rd chapter: Happy on the weekend: Afternoon sunshine of the bath in the garden, languid is lazy carefree, whole world resembles the softness like bud silk. The story tirelessly path of the old person comes, the person that allow to listen begins brimless imagination in limited space; The rustic music that circulate is penetrable popular feeling, flashy heart has Ling Xi, oneself become the protagonist of the story. The 4th chapter, recreational motion: The brandish on the playground asperses sweat, carefree dripping wet, both hands creation is magical; Uprise is far look, worldly attitude myriad, every time face about, lay off a perfect pause, derivative change luxuriantly personally. 4 series are shown adequately went out \” recreational, loosen, regression is natural \” international popularity new trend. Model deduces amorous feelings of beautiful type is easy and comfortable and delicate outskirts of a city to the top of one\’s bent, make elegant American design new emerge. The foreign outfit that essence of life is versed in cuts out, give way to lie fallow to more relaxed, optional, natural city style. And these result from free time pace person the innovation that makes for comfortable place.


Be what makes a product makes a mark? It is one has weight, can touch everywhere the concept of the life of people and imagination; It is one touchs the purpose, product that can cooperate demand and desire; It is an intense self-identity that can get resonance in viewpoint of value and aspiration respect; Still have a plenty of to be able to give the vision of its growing space.


Recreational style. A concept that starts formerly, before be born at 50 years, continue to bring inspiration for this world nowadays.

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Oct
21


Athletic wind grows in intensity, international popularity trend also is to motion the style has a special liking, athletic teenager fits German style () , exploit a victory is pursued and attack, strong land of the home in landing and Hong Kong area. Before this, nike has rolled out childen\’s garments series, the arrival that athletic teenager installs, sure meeting brings concussion to Nike, the market of sportswear also will have a fierce struggle between two evenly-matched opponents one time. Compare two brands, have an advantage each, also have oneself inadequacy each.


Design: Nike is a concept with major all the time, functional sex emphasizes basically in respect of design, fabrics, it is a concept with fashionable motion all the time, what functional sex does not have Nike is outstanding, but the design in design, the collocation of color, reflect fashionable move everywhere, make motion fashionable also, the teenager is installed with distinctive match colors color, huang La, Hei Gong color that has cycle racing color extremely, reveal the rate that gives cycle racing campaign and fashionable sense, aureate, argent deduce rich fashionable life, azure, pure white, be full of marine breath. Make motion medium do not break vogue, individual character of the make public in lying fallow.


Design: What the design of Nike emphasizes all the time is famous stylist, childen\’s garments series is the miniature edition that the adult installs, without the characteristic that grows considering children, teenager outfit devotes oneself to to offer healthy, environmental protection, comfortable, beautiful dress for children all the time, the respect is purchased in fabrics, considering the feature that children uses more, fabrics uses complete cotton fabrics basically, advocate childen\’s garments of green environmental protection, combine the characteristic of Chinese children, in order to show children youth vigor.


The price: What Nike goes all the time is high-quality goods course of high end, the price is higher, expensive reason is the mark of Nike, what can consume is the fraction crowd with wealthy family, the teenager is installed () fixed position is intermediate, price moderate, make Everyman has enjoy high quality sportswear, satisfied the children requirement that likes sport.


Famous degree: Nike marchs Chinese market already a lot of years, adding Nike adult to hold the commitment of match of general to each Yo, also attracted the eyeball of many people, the childen\’s garments series that then rolls out, also cause wide attention, teenager outfit marchs all the time European market, the time in Chinese market is still short, famous spend a respect to be inferior to Nike, but current for the situation, development speed also is to let click of the tongue of industry public figure say to surprise.


Of Long Hu contend for, who will win, still belong to sealed! Be worth to expect!


 

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Sep
25


OZZO Ou Ni nears 2009 Chun Xiaxin tastes a news briefing to will kick off grandly on October 15. Come from countrywide each district more than 300 join in business and other industry friend witness OZZO Ou Ni to near jointly figure is brand-new 2007 the fashionable glamour after upgrading.
Continue to deliver a brand \” love * vogue \” spirit, what the life of the square field surface such as the job that is city beauty, recreational, socialization brings tremendous joyance and poetic flavour is exalted enjoying is the core theme that tastes a news briefing newly this. Irregular change of news briefing spot becomes multicoloured urban prospect, from time to time emerges the green breath that altering nature, from time to time radiates again go out to jump the urban pulse that use strong, from time to time bursts forth again the 7 colour air that gives vogue. The contracted air that the spot flows the fashionable breath that be in harmony collects the 蘊 inside Chinese culture makes the atmosphere of the spot upsurges.
The design inspiration that 09OZZO Ou Ni nears is collected at city female rich shed abundance life form. Fundamental key is with black and white ash on colour clever and agile ground adds vogue to spend tall gem blue, rose violet, peacock is green, protruding shows city beauty\’s lively and green temperament; Design admiral is free and easy neutral, melting romance, fashionable the element that changes all sorts of different colors such as feeling along with all the others in income bursa, be about to satisfy city female in order to exceed much design change the aesthetic habit of different trend, offer most of the vogue of diversity anthology.





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Apr
28

He once was a reporter of elder finance and economics, those who act on pair of sporting goods industries 11 years is careful have an insight into, cross entered Li Ning, harships 8 after carrying, he bend affection joins in special pace. His since is wearing the bookman of glasses, it is the professional tall canal with a rich experience more, he is special thunder of Xu of pace brand chief inspector.


Experience Xu Lei of two disparate scenic, exclusive and identical is, hold to from beginning to end “ let sale extraordinary “ .


Classical hold dish of sale cost of 3.5 million a few sale of 100 million, when Li Ning just began to establish, be the phase that market of Chinese sporting goods just starts.


By 1998, xu Lei joins in formally Li Ning, below the influence that is in Asian banking crisis at that time, turn to cross an enterprise all right right now, look in others, not be moment a bit it seems that. However, this “ not be moment “ , be made fun of to call by Xu Lei later “ of the honor extremely “ .


As a result of plum Ning Congyi appears on the market begin to never be hit fold, accumulate through inventory of 8 years, when coming to financial crisis, li Ning has a large number of stock to agency from the company, the word that presses Xu Lei says, “78 storehouse are filled in completely, have a few stock of 100 million probably “ . At that time, the company has a demand, use the end of the year namely probably a half-moon time, digest these 4 inventory of 100 million.


1998 when, 4 stocks of 100 million are then those who comparative is big, how be inside so short time, with a few expenditure, will huge stocks is digested go out, the problem that urgent need solves the sale group that became Xu thunder place to guide. Dozen fold processing? This kind may create the method of side-effect to the brand, be to make place of multilateral border big shop sign distain, however, xu Lei made a bold decision however, that is “ dozen fold, and it is dozens big are folded “ .


Of course, of Xu Lei hit breaking the operation pass elaborate plan. He engineered at that time the name is “ opportunity “ series advertisement, did not choose TV medium, use paper however, basically be the evening paper that visits town each and Metropolis Daily, for instance the youth signs up for the Beijing at that time to wait on the weekend with south, cent publishs 3 advertisement 3 times, a day that when publish in advertisement as a result, the surprise is transmitted ceaselessly from far and near.


“Frequency of countrywide market report of a success is passed, echo is very enthusiastic. “ the at that time case since memory, xu Lei is very excited still, his place has two brand shop on Beijing company at that time, the manager of clothing department had vacated his office, regard as sale bar, offer in-house employee “ scare buying “ , goods is to sell light again and again more, ceaseless filling goods. “Beijing has had a lot of people to want to come home at that time cross the Spring Festival, appeared to buy the customer of cotton-padded clothes of packets of big packet in brand shop, often be the latter half of the night cannot close the door, a lot of people queue up, scare buying of a lot of people, the sort of grand occasion lets me extremely hearten! “ Xu Lei says, original by a definite date sales promotion activity of 45 days, the result is obtained 30 days greatly get the better of completely.


“3.5 million, this is to pass newspaper to popularize at that time ‘ opportunity ‘ charge, a few 100 million are the sale that brings from this. “ get the better of at that time greatly, lei Ji letting Xu is moved unceasingly, make what industry admires more nevertheless, still be he is in what come true in this sales promotion “ brand rehabilitate “ . Dozen fold will tell to the brand cause certain harm easily, especially a few old brands often very careful, li Ning is being rolled out at that time “ new century “ , want to change, dress to world brand, with making multilateral border old brand, li Ning is do not hit easily fold, because once hit,be folded, consumer can feel certainly astonish, the likelihood causes adverse effect to the brand.


The reporter that Dan Xulei invited TV station, newspaper and broadcasting station goes the spot covers spectacular event, consumer, counterjumper and even competitor are being accepted when interviewing, praise greatly to this kind of grand occasion, news broadcasts in the TV station hind, not only did not damage brand image, make a trademark well-known instead degree covert receive transmission. “The Li Ning at that time already held the position of arms of the person at the head of a procession in firmly of industry of Chinese sporting goods, the position that uses the market to precede launchs sales promotion, digested inventory already, race to control market share, a bit did not affect brand image, this from at that time media interviews consumer, can see when the competitor even. “ Xu thunder say.


“Of mobile influence good, make media of several penates classics looks for me to make an appointment with draft at that time, think this action is a kind of better sale way in succession. “ Xu Lei expresses, carry this kind of kind, make him bosom friend tells the other, know oneself customer, know oneself product, also know oneself can use what means, sell customer the product, this also is the means that passes on consumer actually. This one activity at that time, got job inside, the accord inside travel reputably — beautiful Qianbuduo, the effect resides beautiful, and did not produce any side effect to the brand.


   Recipe of get the upper hand of “ extraordinary “ society “ lend strength “


  “Where does successful sale plan case come from? Be absent brains, be absent schoolbook, be in however the market! “ Xu Lei expresses. “At that time, I have a habit, want to see the market every Saturday namely, view our sale, understand the requirement of consumer, understand the market appeal of the product, understand a competitor, they have the activity with new what, the product with new what do they have? “ Xu Lei is certain, a good concoctive case, sale proposal, must come from oneself, want to set out actually from oneself, according to the demand of consumer, come out according to circumstance formulate of the competitor, and have a lot of variable factors, should undertake be adjustmented in time, formulate of ground of be practical and realistic, adjust measures to local conditions gives plan.


Xu Lei says, “If be done now again,hit fold, in that way result is bad, because everybody is being hit now,fold, you again follow-up, become a kind very foolish imitate. “ “ any sale activities, my experience is experienced even if must innovate, must extraordinary, must go in front of others! “ at the same time, in Xu thunder eye the recipe of get the upper hand of learns even “ lend strength “ — borrow a boat to go to sea, borrow force to make force, lend chicken unripe egg, a first-class sale staff must accomplish this.


If only the force by oneself, no matter be strong brand or weak minor brand, do not know use social natural resources, media resource, any sale plan are not first-rate plan. “So, review in those days that plan proposal, no matter be the choice on time (there are a new year‘s day, christmas and) of a Spring Festival at that time, still be phasic place hasten (be worth financial crisis at that time, the time with compact purse, everybody wants to spend Qianduomai less thing) , it is proper. “ Xu Lei expresses, “With brand appeal force of Li Ning, those inventory are digested slowly also is to be able to digest those who go out, but time is money! But time is money!!


   Dialog


  Reporter: Nowadays, new round financial crisis has come, face new crisis, and your located now new position, your practice and can you have before why to differ? Xu Lei: Abandon be in a that of Li Ning above all. Actually, if I trade a small company, be in a that of Li Ning before through simple die copy, also can obtain certain result, but nowadays is to want to do a fashionable exercise of the first brand special pace, will tell to me is a new task.


Reporter: How can you take move spy pace to answer this crisis? Xu Lei: The cherished tradition previously, applicable still nowadays. The first it is to should innovate, innovate namely extraordinary, want oneself way namely. The 2nd, want be practical and realistic, competitor of consumer of him understanding, understanding, understanding, fortunately, the experience that I accumulate in Li Ning company lets me know, li Ning, how to step, be able to bear or endure how is the gram done, the court that so I give and they are completely different, I still know their good qualities and weakness. The 3rd, institutional adjust measures to local conditions, according to having resource, ground social heat makes plan. For instance, immediately one lays the battalion close a case of obtain employment poineering plan about the university, consume 0 groups according to the student namely, according to current society heat — problem of undergraduate obtain employment rolls out.

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Apr
27

He once was a reporter of elder finance and economics, those who act on pair of sporting goods industries 11 years is careful have an insight into, cross entered Li Ning, harships 8 after carrying, he bend affection joins in special pace. His since is wearing the bookman of glasses, it is the professional tall canal with a rich experience more, he is special thunder of Xu of pace brand chief inspector.


Experience Xu Lei of two disparate scenic, exclusive and identical is, hold to from beginning to end “ let sale extraordinary “ .


Classical hold dish of sale cost of 3.5 million a few sale of 100 million, when Li Ning just began to establish, be the phase that market of Chinese sporting goods just starts.


By 1998, xu Lei joins in formally Li Ning, below the influence that is in Asian banking crisis at that time, turn to cross an enterprise all right right now, look in others, not be moment a bit it seems that. However, this “ not be moment “ , be made fun of to call by Xu Lei later “ of the honor extremely “ .


As a result of plum Ning Congyi appears on the market begin to never be hit fold, accumulate through inventory of 8 years, when coming to financial crisis, li Ning has a large number of stock to agency from the company, the word that presses Xu Lei says, “78 storehouse are filled in completely, have a few stock of 100 million probably “ . At that time, the company has a demand, use the end of the year namely probably a half-moon time, digest these 4 inventory of 100 million.


1998 when, 4 stocks of 100 million are then those who comparative is big, how be inside so short time, with a few expenditure, will huge stocks is digested go out, the problem that urgent need solves the sale group that became Xu thunder place to guide. Dozen fold processing? This kind may create the method of side-effect to the brand, be to make place of multilateral border big shop sign distain, however, xu Lei made a bold decision however, that is “ dozen fold, and it is dozens big are folded “ .


Of course, of Xu Lei hit breaking the operation pass elaborate plan. He engineered at that time the name is “ opportunity “ series advertisement, did not choose TV medium, use paper however, basically be the evening paper that visits town each and Metropolis Daily, for instance the youth signs up for the Beijing at that time to wait on the weekend with south, cent publishs 3 advertisement 3 times, a day that when publish in advertisement as a result, the surprise is transmitted ceaselessly from far and near.


“Frequency of countrywide market report of a success is passed, echo is very enthusiastic. “ the at that time case since memory, xu Lei is very excited still, his place has two brand shop on Beijing company at that time, the manager of clothing department had vacated his office, regard as sale bar, offer in-house employee “ scare buying “ , goods is to sell light again and again more, ceaseless filling goods. “Beijing has had a lot of people to want to come home at that time cross the Spring Festival, appeared to buy the customer of cotton-padded clothes of packets of big packet in brand shop, often be the latter half of the night cannot close the door, a lot of people queue up, scare buying of a lot of people, the sort of grand occasion lets me extremely hearten! “ Xu Lei says, original by a definite date sales promotion activity of 45 days, the result is obtained 30 days greatly get the better of completely.


“3.5 million, this is to pass newspaper to popularize at that time ‘ opportunity ‘ charge, a few 100 million are the sale that brings from this. “ get the better of at that time greatly, lei Ji letting Xu is moved unceasingly, make what industry admires more nevertheless, still be he is in what come true in this sales promotion “ brand rehabilitate “ . Dozen fold will tell to the brand cause certain harm easily, especially a few old brands often very careful, li Ning is being rolled out at that time “ new century “ , want to change, dress to world brand, with making multilateral border old brand, li Ning is do not hit easily fold, because once hit,be folded, consumer can feel certainly astonish, the likelihood causes adverse effect to the brand.


The reporter that Dan Xulei invited TV station, newspaper and broadcasting station goes the spot covers spectacular event, consumer, counterjumper and even competitor are being accepted when interviewing, praise greatly to this kind of grand occasion, news broadcasts in the TV station hind, not only did not damage brand image, make a trademark well-known instead degree covert receive transmission. “The Li Ning at that time already held the position of arms of the person at the head of a procession in firmly of industry of Chinese sporting goods, the position that uses the market to precede launchs sales promotion, digested inventory already, race to control market share, a bit did not affect brand image, this from at that time media interviews consumer, can see when the competitor even. “ Xu thunder say.


“Of mobile influence good, make media of several penates classics looks for me to make an appointment with draft at that time, think this action is a kind of better sale way in succession. “ Xu Lei expresses, carry this kind of kind, make him bosom friend tells the other, know oneself customer, know oneself product, also know oneself can use what means, sell customer the product, this also is the means that passes on consumer actually. This one activity at that time, got job inside, the accord inside travel reputably — beautiful Qianbuduo, the effect resides beautiful, and did not produce any side effect to the brand.


   Recipe of get the upper hand of “ extraordinary “ society “ lend strength “


  “Where does successful sale plan case come from? Be absent brains, be absent schoolbook, be in however the market! “ Xu Lei expresses. “At that time, I have a habit, want to see the market every Saturday namely, view our sale, understand the requirement of consumer, understand the market appeal of the product, understand a competitor, they have the activity with new what, the product with new what do they have? “ Xu Lei is certain, a good concoctive case, sale proposal, must come from oneself, want to set out actually from oneself, according to the demand of consumer, come out according to circumstance formulate of the competitor, and have a lot of variable factors, should undertake be adjustmented in time, formulate of ground of be practical and realistic, adjust measures to local conditions gives plan.


Xu Lei says, “If be done now again,hit fold, in that way result is bad, because everybody is being hit now,fold, you again follow-up, become a kind very foolish imitate. “ “ any sale activities, my experience is experienced even if must innovate, must extraordinary, must go in front of others! “ at the same time, in Xu thunder eye the recipe of get the upper hand of learns even “ lend strength “ — borrow a boat to go to sea, borrow force to make force, lend chicken unripe egg, a first-class sale staff must accomplish this.


If only the force by oneself, no matter be strong brand or weak minor brand, do not know use social natural resources, media resource, any sale plan are not first-rate plan. “So, review in those days that plan proposal, no matter be the choice on time (there are a new year‘s day, christmas and) of a Spring Festival at that time, still be phasic place hasten (be worth financial crisis at that time, the time with compact purse, everybody wants to spend Qianduomai less thing) , it is proper. “ Xu Lei expresses, “With brand appeal force of Li Ning, those inventory are digested slowly also is to be able to digest those who go out, but time is money! But time is money!!


   Dialog


  Reporter: Nowadays, new round financial crisis has come, face new crisis, and your located now new position, your practice and can you have before why to differ? Xu Lei: Abandon be in a that of Li Ning above all. Actually, if I trade a small company, be in a that of Li Ning before through simple die copy, also can obtain certain result, but nowadays is to want to do a fashionable exercise of the first brand special pace, will tell to me is a new task.


Reporter: How can you take move spy pace to answer this crisis? Xu Lei: The cherished tradition previously, applicable still nowadays. The first it is to should innovate, innovate namely extraordinary, want oneself way namely. The 2nd, want be practical and realistic, competitor of consumer of him understanding, understanding, understanding, fortunately, the experience that I accumulate in Li Ning company lets me know, li Ning, how to step, be able to bear or endure how is the gram done, the court that so I give and they are completely different, I still know their good qualities and weakness. The 3rd, institutional adjust measures to local conditions, according to having resource, ground social heat makes plan. For instance, immediately one lays the battalion close a case of obtain employment poineering plan about the university, consume 0 groups according to the student namely, according to current society heat — problem of undergraduate obtain employment rolls out.

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